ʻCoolʼ New Technology Expands Wilmington Plastic Surgeryʼs Noninvasive Body Sculpting Options

FOR IMMEDIATE RELEASE

Contact:

Guy Williams, CMPE

Wilmington Plastic Surgery

Ph: (910) 667-1121

Fax: (910) 343-8983

guy@wilmingtonplasticsurgery.com

wilmingtonplasticsurgery.com

ʻCoolʼ New Technology Expands Wilmington Plastic Surgeryʼs Noninvasive Body

Sculpting Options

Wilmington, NC”Wilmington Plastic Surgery is the first practice in the region to add advanced

CoolFit technology to its body sculpting capabilities. CoolFit is a specially designed applicator

for CoolSculpting machines that allows physicians to treat more areas of the body, including

hard-to-reach places.

A noninvasive procedure that uses patented cooling technology to target and eliminate excess fat

cells, CoolSculpting works by exposing fat cells to extreme cold, which causes them to crystallize

and die off, after which they are naturally eliminated by the body. Unlike other procedures,

CoolSculpting does not affect surrounding tissue or skin.

CoolFitʼs breakthrough design features include longer cooling plates for a 38% greater treatment

surface and a flat applicator cup, which is ideal for longer fat bulges. Prior to the development of

the CoolFit applicator, CoolSculpting was used primarily for excess inches around a personʼs

waist, problem areas often called love handles and muffin tops. With CoolFit, doctors can also

treat inner thighs, saddlebags and bra fat. This flexibility and versatility allows physicians to better

customize treatment for each individualʼs issues and concerns.

œAdding CoolFit is a case of making a great thing even better, said Guy R. Williams III, CMPE,

Practice Administrator of Wilmington Plastic Surgery. œCoolSculpting is a very successful, very

popular procedure. This enables us to treat more patients for more problem areas. Our patients

are excited about this capability.

The regionʼs most established plastic surgery practice, Wilmington Plastic Surgery has been

serving southeastern North Carolina for more than 30 years. Together with a highly experienced

staff of nurses and technicians, the four board-certified plastic surgeons offer patients a complete

range of surgical and non-invasive reconstructive and cosmetic procedures.

Kenneth S. White, MD, FACS; Charles R. Kays, MD, DMD, FACS; Jeffrey S. Church, MD,

DDS, FACS; Mark W. Morgan, MD, FACS.

For more information on CoolSculpting, visit www.wilmingtonplasticsurgery.com/bodycoolsculpting.

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