COPYWRITER UK - SEO and Web Copywriter in the UK

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 18, 2012 -- Of course, it would have to be a website. Not having an online presence is like not being on the post. It’s the essential element in any marketing mix. All other channels are merely there to direct traffic towards your website, whether they’re a search engine, an email, an ad, a poster, a flyer, even a card pushed through doors.

Quite right, too, as the website is ideal vehicle to inform, entertain, persuade, and communicate. It can have minimal information, or the equivalent of Tolstoy’s War and Peace. It can be light and quirky, professional and authoritative, persuasive and compelling. Or a mixture of each one. Yet one must have feature of any web site is excellent web copywriting.

Now, being an expert on your brand or organisation, you may be tempted to write your own web copy. Alternatively, you may trust the task to a hard-pressed member of your team. In either case, think carefully! It’s nearly always a much bigger job than you could imagine. These days, a modern website needs both quality and quantity. On one hand, it has to impress human visitors, which means delivering meaty, valuable content in an accessible format. Yet that’s only half the story. The other audience you must score points with is the electronic one. Around 50% of visitors will have arrived via a search engine, usually Google. These have their own criteria your content must satisfy, with factors such as relevance, quantity and freshness featuring very high on the list. The need for search engine-friendly or SEO copywriting has added a whole new dimension.

What does it mean? In a nutshell, that you need to devote some serious time, effort and skill to creating your web content. Do you have all those to hand? And even if you do, would they not be better deployed in other ways? Remember, the stakes are high here. No ranking means no traffic. While your website is the most important contact your brand will have with most of your customers and other publics. As the old chestnut says, you only get one chance to make a first impression.

As well as the site itself, there’s also a host of e-material and print that can be produced to maximise your investment. These range from e-mails, blogs and newsletters to flyers and articles like the one you’re reading right now.

A professional SEO and web copywriter can do all this for you, and more besides. The cost is often surprisingly reasonable, especially when judged against the opportunity cost of sourcing in-house.

Based in Manchester, copywriteruk offers an all-round web and SEO copywriting service to the UK and beyond. Visit www.copywriteruk.net or call 0161 445 6270 for further details.

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