Core on Sales Promotion

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 23, 2010 -- Arlington, TX--Core on Sales Promotion

In the marketing world, Dominic Boullt and Core know in order to get noticed, you must get your product “out there”. In other words, get recognized. There are plenty advertising techniques, as well as marketing methods, but among these methods and techniques are sales promotion.

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Core on Sales Promotion

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Sales promotion is described as a promotional method using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Typically as a reward, marketers offer something of value to those responding. This is usually done by offering something of lesser value, or of the same. Sometimes sales promotions can get confused with advertising. For example, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. Although the delivery may have seemed like it would certainly be labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion. The factors, provided by Core, which distinguish between the two promotional approaches are:

1. Whether the promotion involves a short-term value proposition (e.g., the contest is only offered for a limited period of time), and

2. The customer must perform some activity in order to be eligible to receive the value proposition (e.g., customer must enter contest).

The inclusion of a timing constraint and an activity requirement are hallmarks of sales promotion. Used by a wide range of organizations in both the consumer and business markets, sales promotions frequency and spending levels are much greater for consumer products marketers. One estimate by the Promotion Marketing Association suggests that in the US alone spending on sales promotion exceeds that of advertising. Sales promotion, described by owner of Core, Dominic Boullt, can be classified based on the primary target audience to whom the promotion is directed. These include:

1. Consumer Market Directed
Possibly the most well-known methods of sales promotion are those intended to appeal to the final consumer. Consumers are exposed to sales promotions nearly everyday. Because of this many buyers are conditioned to look for sales promotions prior to making purchase decisions.

2. Trade Market Directed

Marketers use sales promotions to target all customers including partners within their channel of distribution. Trade promotions are initially used to entice channel members to carry a marketer’s products and, once products are stocked, marketers utilize promotions to strengthen the channel relationship.

3. Business-to-Business Market Directed
Core explains a small, but important, sub-set of sales promotions are targeted to the business-to-business market. While these promotions may not carry the glamour associated with consumer or trade promotions, B-to-B promotions are used in many industries.

Typically, marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing. For instance, food shoppers are inundated on a weekly basis with such a wide variety of sales promotions that their loyalty to certain products has been replaced by their loyalty to current value items (i.e., products with a sales promotion). For marketers such as Dominic Boullt and Core the challenge is to balance the advantages short-term promotions offer versus the potential to erode loyalty to the product.

Core is one of the fastest growing promotional marketing companies in the country. It has gone from 4 locations in April of 2009 to 20 as of May 2010. Core is currently hiring due to a high volume of demand in all of their markets. To apply email careers@coreincorporated.net.

More information can be found online at http://www.corearlington.com

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