COSMETIC SURGERY IS THE PURCHASE OF A LIFETIME!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 29, 2010 -- April 29, 2010 -- PR Expert and President of The Professional Image, Image, Inc., Angela O’Mara, announces the launch of her latest book Lights! Camera! Action! The POWER of PR, The Plastic and Cosmetic Surgeons Guide To Obtaining Priceless TV, Magazine, and Other Media Exposure.

‘Lights! Camera! Action! The POWER of PR’ teaches doctors how to breathe new life into their practice by generating news coverage on their own. Beginning with an overview of public relations, this book demystifies the powerful but elusive world of media and breaks it down into a step-by-step guide that even a novice at PR can understand and use with ease.

“Many plastic and cosmetic surgeons are tired of seeing doctors they feel are less qualified than them on TV,” states O’Mara. “This book explains the world of media and teaches the doctors and staff members how to write press releases and contact the media directly in an effort to showcase their individual surgical and practice expertise.”

Angela O’Mara came to the USA at age nineteen and is now celebrating her 30th year in America. She has spent the last twenty-two years promoting the world of plastic and cosmetic surgery to the media and has participated in thousands of media interviews world-wide. An advocate of patient education via media education, O’Mara’s efforts have resulted in cosmetic surgery now being known as a household name.
“For some, cosmetic surgery is the luxury purchase of a lifetime,” continues O’Mara. “People are now selecting their surgeon based on who they see on TV. I am proud to say my agency represents the “cream of the crop” when it comes to surgical expertise and medical credentials.”

According to O’Mara, who has worked with ABC, CBS, NBC, Fox, CNN, Good Morning America, Today Show, Oprah, The View, Tyra, ABC’s Extreme Makeover and E! TV’s Dr.90210 to name a few, the media has had an insatiable appetite when it comes to plastic and cosmetic surgery. This is a fact that the majority of doctors have come to realize but, until now, have been helpless as to how to do this on their own. O’Mara’s agency, The Professional Image, Inc., has conducted PR training workshops for many years and is ensuring with the launch of Lights! Camera! Action! The POWER of PR, and the addition of an online PR training platform to launch this summer, that the medical community will now be able to engage in a far better dialogue with the news media. The book retails for $24.99 and is available at Amazon.com, Borders.com and BarnesandNoble.com.

BIO: Angela O’Mara has over 22 years experience representing public relations clients to the national media. What began as a casual interest in understanding how people "get on TV," Angela has taken PR beyond simply spinning a story. Angela has also been equally successful showcasing clients in magazines and newspapers across the world.

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