Could Kodak’s Possible Bankruptcy and Reform Actually be Good for the Company?

FOR IMMEDIATE RELEASE
Woodland Hills, California, United States of America (Free-Press-Release.com) January 16, 2012 -- Although the stock market has leveled out for many companies lately, Kodak has not been one of the lucky ones. Kodak has been making imaging devices of all sorts for over 131 years, but has lost stock share steeply starting around 2007. Many of their products are popular and fare well against their competitors’ products, but with the many brands out there that have slightly better features, they have taken a big hit.

Most people believe that Kodak fell behind the curve around 1975. Digital pictures were first starting to appear and Kodak did not recognize it as an important part of the marketplace. Once digital cameras began taking over Kodak had to quickly adapt to the technology and start from scratch. The many patents that other companies had acquired in the meantime put a huge hurt on their dominance of the marketplace. Until the past seven years, Kodak was not even considered on most people’s shopping list for new high quality digital cameras of all ranges.

Today, Kodak is looking at a 40 cent per share pricing and bankruptcy is one of the most likely things that will happen. The company will not be going completely under; however, they will be reforming their services. Their current projected plan is to cut most lines of their business and focus on the photo printing business. This method would focus on their strongest asset and use their best patents to gain the advantage over their competitors.

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