Crain’s Detroit Gives Nod to Ann Arbor-based CEO for New Media Drivers License Course at Michigan State University

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 30, 2009 -- Ann Arbor, MI September 30, 2009 – Crain’s Detroit selects Derek Mehraban as one of its top picks among executives turned adjunct professors. Leading the pack in digital marketing, Mehraban educates future generations about the ins and outs of social media, new media, and digital marketing. Students learn to navigate the intricacies of Google Analytics, business-oriented Facebook, Twitter, and LinkedIn pages, search engine optimization, among other topics.

Rick Cole, professor and chairman of advertising, public relations and retailing in the College of Communication Arts and Sciences at MSU, attended Mehraban’s lecture on new media and hired him shortly thereafter.

“He has an amazing command of the tools that he is teaching,” says Cole. “He has clients that demand he has this command, so he has instant credibility with students.”
Students participate in two eight-hour lectures and assume the remaining eleven weeks online. Mehraban created this 13-week course to help students in their quest for professional success.

“I've been out in the professional world for 15 years, and I want to teach students what I’ve learned along the way,” says Mehraban. “I love what I do and want to show students that, through new media, they can own their own future, too.”

One of Mehraban’s students, Nick Lucido, says Mehraban's class had a positive impact on his summer internship with Chicago-based public-relations firm Edelman.

“My bosses at Edelman were really impressed,” says Lucido. “In class, we were learning about things that are actually relevant.”

Students, colleagues, and event hosts, such as TedxDetroit are among Mehraban’s course fan base. On October 21, Mehraban will take the stage to deliver an 18-minute presentation “Teaching a New Way to Drive in Detroit - The MSU New Media Drivers License Course” at this year’s TedxDetroit event.

About Ingenex Digital Marketing and Derek Mehraban

Formed in 2006, Ingenex Digital Marketing is full-service digital marketing company based in Ann Arbor, Michigan. Ingenex specializes in social networking for business, social community web sites, interactive branding™, custom web design, SEO, PPC, online PR, podcasting, and blogging. Ingenex’s CEO, Derek Mehraban runs LA2M (Lunch Ann Arbor Marketing) a weekly educational program that draws 80+ to Ann Arbor for lunch every Wednesday. Mehraban also teaches future leaders about digital marketing at MSU through his New Media Drivers License Course.

For more information contact Derek Mehraban at info@ingenexdigital.com or visit www.ingenexdigital.com.

Contact: Derek Mehraban
Ingenex Digital Marketing
306 S. Main, Suite LLA
Ann Arbor, MI 48104
734.272.4698
info@ingenexdigital.com
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