Creative Squall releases Fifth White Paper in Behind the Brand Series

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 5, 2010 -- Whether you’re launching a new brand or trying to whip your existing brand into shape, you’ll want to have a game plan that will let you keep a leg up on the competition. Discover how to stretch your reach and continue connecting with your target audience while keeping your visual vocabulary fresh and lean.

The latest article tackles the common problems found in over-defining your brand in regards to brand standards guides, as well as learning how to turn a mistake into a brand asset. “The most common mistake we’ve found with brand building comes from not defining enough parameters for the long-term and getting bogged down in the minutiae which paints a brand into the corner,” said Tad Dobbs, principal of Creative Squall. “At Creative Squall, we define integrated brand campaigns with a wide range of visual vocabulary giving the brand room to grow within the changing marketplace.”

This makes the fifth entry in the white paper series decoding the process of visual brand development. Previous articles have touched on logo design, brand color palettes, naming and business card design from a strategic, goal-oriented point of view. You can download the latest offering from Creative Squall at the following link http://www.creativesquall.com/downloads/CreativeSquall-BrandFlex-WP.pdf

About Creative Squall

Creative Squall specializes in delivering integrated brand experiences. We build your brand from the ground up, or give it a refresh to help weather the changing marketplace. Our team handles everything from brand development and marketing to killer business card design. Unleash the forces of Creative Squall to harness the power of your brand—check out www.creativesquall.com for work that has blown our clients away!

More information can be found online at http://www.creativesquall.com/

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