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Creative Squall releases Second White Paper in Behind the Brand Series

March 9, 2010

"1980 Called, And It Wants Its Color Back" is the latest white paper offering from visual branding firm Creative Squall shedding new light on the complex strategy of color selection for branding.




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 9, 2010 -- Creative Squall redefines the way you look at colors in their latest white paper offering. Finding the right color palette for your brand can be overwhelming, especially when you have millions of options to choose from. Learn how to navigate this spectrum and find the perfect color combination that speaks to the emotional needs of your audience. Learn to think about colors in a different way. Diffuse the mystery around color, and keep your brand from looking dated, or worse…

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Creative Squall releases Second White Paper in Behind the Brand Series Creative Squall releases Second White Paper in Behind the Brand Series

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http://www.creativesquall.com/

"Color is a misunderstood step in visual branding often leading to palettes based solely on opinion that don't resonate with your target market," said principal Tad Dobbs. "We put strategy behind every aspect of visual brands, and our latest white paper allows people to see into our process of color selection."

This makes the second article in the white paper series decoding the process of visual brand development. The first paper in the series Eight Reasons Your Logo Hates You dealt with the topic of logo development with common mistakes and unreasonable expectations of logo design. You can download the the latest offering from Creative Squall at the following link http://www.creativesquall.com/downloads/Color-WP_M.pdf

About Creative Squall

Creative Squall specializes in delivering integrated brand experiences. We build your brand from the ground up, or give it a refresh to help weather the changing marketplace. Our team handles everything from brand development and marketing to creating a wide spectrum of options to effectively connect with your audience. Unleash the forces of Creative Squall to harness the power of your brand—check out www.creativesquall.com for work that has blown our clients away!

More information can be found online at http://www.creativesquall.com/


free-press-release.com branding     color     color palette     color strategy     graphic design     logo design     visual branding

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