Creative Squall releases Sixth White Paper in the Behind the Brand Series

FOR IMMEDIATE RELEASE
Dallas/Fort Worth, Texas, United States of America (Free-Press-Release.com) September 9, 2010 -- Just because you’re sick of your brand doesn’t mean that a rebrand is necessary. Knowing when to make a change can be challenging—however, you can begin by asking the right questions. If you can define the reasons for rebranding in specific terms then you can begin to align those goals with you target market. The most important thing to consider is what is resonating with your current audience.

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Creative Squall releases Sixth White Paper in the Behind the Brand Series

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“Rebrands by nature must be much more strategic than launching a new brand,” said Tad Dobbs, principal of Creative Squall. “The biggest factor that often gets overlooked is your loyal customer base. We start rebranding projects by defining who that loyal customer base is, and what’s working for them to keep that as a base to build from. A bad rebrand can damage a company’s reputation worse than an exhausted brand identity.”

This makes the sixth article in the white paper series decoding the process of visual brand development. Previous articles have covered the strategy behind logo design, brand color palettes, naming, business card design and brand longevity from a goal-oriented point of view. You can download the latest offering from Creative Squall at the following link http://www.creativesquall.com/downloads/CreativeSquall-Rebrand-WP.pdf

About Creative Squall

Creative Squall specializes in delivering integrated brand experiences. We build your brand from the ground up, or give it a refresh to help weather the changing marketplace. Our team handles everything from brand development and marketing to strengthening the relationship between your customers and your brand. Unleash the forces of Creative Squall to harness the power of your brand—check out www.creativesquall.com for work that has blown our clients away!

More information can be found online at http://www.creativesquall.com

brand identity     brand identity design strategy     branding     graphic design     logo design     rebrand     target market