Creative Squall releases Third White Paper in Behind the Brand Series

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 23, 2010 -- Even though digital technologies are becoming more and more deeply entrenched in the modern marketplace—the business card is anything but a thing of the past. Learn how to make your printed business cards one of your strongest marketing tools, while also leveraging the strengths of new smart phone technologies.

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Creative Squall releases Third White Paper in Behind the Brand Series

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Many of the new smart phone apps allow users to extract contact information from business cards to be placed into a standard contact list. By doing so, you are eliminating your visual identity, your chief visual differentiator in a long list of personal and business contacts. “The more visual cues you can give your audience the better. They may not remember your name, but they may remember that you were the orange and grey company or that your logo looked like a screaming tornado,” said Tad Dobbs, principal of Creative Squall. “At Creative Squall, we prefer to create digital cards and print business cards that complement each other. After all, you wouldn’t stop answering your phone just because you have an email account.”

This makes the third article in the white paper series decoding the process of visual brand development. The first paper in the series "Eight Reasons Your Logo Hates You" dealt with the topic of logo development with common mistakes and unreasonable expectations of logo design. “1980 Called And It Wants Its Colors Back,” the second in the series, defined an approach to choosing the best colors for your brand. You can download the latest offering from Creative Squall at the following link http://www.creativesquall.com/downloads/CreativeSquall-BusinessCard-WP.pdf

About Creative Squall
Creative Squall specializes in delivering integrated brand experiences. We build your brand from the ground up, or give it a refresh to help weather the changing marketplace. Our team handles everything from brand development and marketing to killer business card design. Unleash the forces of Creative Squall to harness the power of your brand—check out www.creativesquall.com for work that has blown our clients away!

More information can be found online at http://www.creativesquall.com/

brand identity     business card design     Creative Squall     digital business card design     graphic design