Custom Jewelry Startup Gemvara Gets Some Polish As Its Revenues Start To Shine

FOR IMMEDIATE RELEASE
New YORK ,New Jersey, Connecticut, New York, United States of America (Free-Press-Release.com) October 19, 2010 -- So what’s changing on the site? Lauzon says the biggest change is coming to the homepage, which is going to increasingly highlight select pieces of jewelry and the emotional stories that are attached to them. That’s a good start but it’s mostly aesthetic — in the future though, the site will offer these highlighted pieces of jewelry in fire sales, where many people buy the same item.

1

Custom Jewelry Startup Gemvara Gets Some Polish As Its Revenues Start To Shine

Welcome visit Our WebSite:

http://techcrunch.com/2010/10/19/custom-jewelry-startup-gemvara-gets-some-polish-as-its-revenues-start-to-shine/

Lauzon also had a few interesting facts to share about how the site has grown. Given the site’s customization options, you’d think that most people visit it with the intention of crafting their ideal piece of jewelry. But that’s not exactly true — Lauzon says that while people aren’t keen to be talked into something by their local jeweler, they aren’t necessarily setting out to craft a custom piece, either. Instead, they just want to come across exactly what they’re looking for.

It’s a subtle difference, but Gemvara is taking advantage of it. Lauzon says that the site dynamically builds a custom landing page for each of its jewelry permutations. Then, when a user goes to Google and searches for a piece of jewelry that’s very specific, there’s a good chance that Gemvara’s landing page will show up as exactly what they’re looking for.

Gemvara originally had a model that included selling jewelry from in-store kiosks at partner jewelers, but it has since abandoned that to go online-only.

More information can be found online at http://techcrunch.com/2010/10/19/custom-jewelry-startup-gemvara-gets-some-polish-as-its-revenues-start-to-shine/

gemstones     gemvara