Daily Deals Launch For The Northern Beaches

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 12, 2011 -- The Sydney Northern Beaches is to have it's very own daily deals website, when the WonDeals.com.au website launches officially at the Northern Beaches Expo on the weekend of May 28 and 29. Visitors to the website will be able to snap up amazing daily deals bargains, at 50% - 90% off normal retail prices and be in the running to win an Apple iPad 2.

With the explosion of popularity of the Groupon styled daily deals websites sweeping the world, the unique twist to this new player in the game is the "hyper-localised" marketing approach. Whilst most other daily deals websites have shifted focus away from the local business, going after the more lucarative city-wide and national deals, WonDeals comes in to play the game in a more local, specialised fashion.

"Too many of the other daily deals sites, have city-wide deals that tend to attract people from the other side of town. This makes it difficult to encourage return visits", said Greg Gillespie, the WonDeals founder.

"We see the marketing opportunity in keeping the focus local or hyper-local to encourage greater participation from businesses that may have been put off the concept by being involved in one of the larger daily deals websites. Local offers from local businesses to local consumers is what sets WonDeals apart", said Gillespie.

The way WonDeals divides up a shopping or localised region depends upon the city itself. The first location that WonDeals is launching is the Sydney Northern Beaches region, which covers Hornsby in the north and Manly in the south, which is the backyard of the founder who has been actively involved with local business marketing for the past 25 years.

The social shopping network, HappyCustomers.com.au is one such past venture by Gillespie that was birthed on the same turf to over 200 businesses and 1,000 plus users back in 2007.

Wondeals is giving away the iPad 2, Apple's latest must have gadget to the most "socially connected" site member. The whole experience is one that is charged by the social connections of users. Deals are Won by the minimum number of sales being reached and everyone is encouraged to tweet and facebook the sales to the tipping point. Every user gets a $10 credit when they share the deal with a friend who buys. At the end of the promotional period, the user with the most friend referrals who buy a deal, wins the iPad 2.

Local businesses are encouraged to get in touch with WonDeals.com.au wit the prospect of featuring on the site when it launches. Local social groups, business groups, sporting groups, seniors groups, mothers groups and others are encouraged to partner with the WonDeals via their affiliate program.

More information can be found online at http://www.wondeals.com.au

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