DAWN RAID MUSIC SIGNS SAN JOSE, CALIFORNIA BASED FILM & MUSIC LABEL 454 LIFE FOR NEW ZEALAND & AUSTRALIA.

FOR IMMEDIATE RELEASE
San Jose, California, United States of America (Free-Press-Release.com) March 17, 2011 -- (Los Angeles, CA – March 15, 2011) 454 Life Entertainment, an independent film & music label based in San
Jose, California, has signed an exclusive 1 year distribution and marketing deal with Dawn Raid / Universal Music
for New Zealand & Australia. The new deal includes the release of the album “As Real As It Gets” anchored by
Samoan rapper “Drew Deezy” and respected Vietnamese MC “THAI” with additional rights to upcoming solo
albums and feature films starring 454 Life artists.

Born and bred in the San Francisco Bay area but internationally known, 454 Life Entertainment started by
executive producing the feature film, “The Chosen One” with Rob Schnieder (Deuce Bigalow, The Water Boy),
before expanding their company to incorporate an urban music and publishing division headed by Executive
Producer Chris Luu.
Success starts with a great team, and the 454 Life roster is made up of flagship artists Drew Deezy, Thai, Nump
Trump and IZ with production by Bay Area legend Traxamillion. “As Real As It Gets,” the debut album from the

label features intoxicating street anthems and club ready bangers that have created a ground swell of attention
online, culminating in over 10 million combined views of 454 life videos on YouTube.

“454 Life have established themselves quickly in the urban Polynesian market in California and have a
complimentary roster of artists that would fit right at home in New Zealand & Australia. The quality of
their music is world class, and the licensing and sync opportunities from the film division will help both
454 Life and Dawn Raid artists into exciting new mainstream opportunities”
-Andy Murnane, CEO of Dawn Raid Entertainment

“ In today’s evolving media environment we need to partner with people that understand the 454 Life
movement and represent similar values and enthusiasm for the music. Dawn Raid are proven in the
international field and have a strong team of people to help push 454 in these territories. We look forward
to touring Down Under in the near future.”
-Chris Luu, CEO of 454 Life

With momentum on their side, an ever growing fan base and guest appearances from platinum US artists E-
40, Glasses Malone (Cash Money), Freeway, Nipsey Hustle, Dem Hoodstarz, and Bobby Valetino, the 454 Life
movement is one to watch in 2011!

DEBUT SINGLE & VIDEO “ WE INTERNATIONAL” BY DREW DEEZY FEAT THAI & FREEWAY
IS YOURS TO KEEP…..FREE DOWNLOAD ATTACHED !!!

www.454.vn
http://www.youtube.com/user/454LifeEntertainment

For Promotional Opportunities Contact:
Matt Offord – Isaac Promotions
+64 21 244 2627
(09) 376 4548

454 Life Entertainment     Andy Murane     Chris Luu     Drew Deezy     hip hop     music     rap     Thai