Dealer Advocate Outlines How to Prepare Your Dealership to Repel Attacks from Online Consumer Terrorists

FOR IMMEDIATE RELEASE
Chicago, Illinois, United States of America (Free-Press-Release.com) March 3, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Susan Tyson
Dealer Communications
312-558-1799
styson@dealer-communications.com

Dealer Advocate Outlines How to Prepare Your Dealership to Repel Attacks from Online Consumer Terrorists

CHICAGO, IL – March 3, 2011 – Dealer Advocate, Mark Dubis is sharing with automotive dealers his insights on how to prepare your dealership to repel attacks from online consumer terrorists.

Dubis offers an in-depth look at how the reality of the new consumer-empowered world, that is growing every day, can either help bring dealers untold riches or spell eminent doom for their dealership.

With the growing influence of social media and review sites, dealers have become targets for every real or imagined complaint from unhappy shoppers and customers. Dealers need a strategy and process to defend their reputation, and enhance and promote a good reputation. They need tools and training to make sure their sales and service staff leverage every relationship. Dubis offers advice to dealers on:

• A game plan to assess the potential threats to the dealership.
• Activities that every sales person should engage in to protect his or her online brand.

• Resources sales professionals and dealerships should be aware of to enhance their online relationships.
• How to build local business relationships to leverage a growing network.
• A list of things not to do online to avoid activities that will haunt your dealership forever.
• Five things owners or managers can do to retain good employees.
• The secret way to attract the untapped customers who are ignoring your dealership.

Mark Dubis is a 25-plus year veteran of the automotive and finance industries. Not only is he one of the co-founders of Carfolks.com, but was the first full-time editor of Digital Dealer® magazine and the interim executive director for the Association of Automotive Internet Sales Professionals. Additionally, he was instrumental in developing and coordinating the first two Digital Dealer® Conferences in Nashville. He is a vocal advocate for dealers, technology and sales professionals who are working to improve the auto retailing industry.

Mark Dubis will be speaking to dealers about how to prepare your dealership to repel attacks from online consumer terrorists at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Mark Dubis and other speakers, visit: www.digitaldealerconference.com


ABOUT THE DIGITAL DEALER CONFERENCE & EXPOSITION

The 10th Digital Dealer® Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, GSMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer, magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

** The 10th Digital Dealer® Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer®, Dealer Communications and Digital Dealer® Conference & Exposition have had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.

automotive     conference     dealer     digital dealer     digital dealer conference     education     orlando     Training