Dealer.com Director of Digital Marketing Discusses the Scalability of Personalized Customer Service in the Social Age

FOR IMMEDIATE RELEASE
Detroit, Michigan, United States of America (Free-Press-Release.com) September 21, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Maria Burkel
Dealer Communications
248-977-3493
mburkel@dealer-communications.com

DETROIT – September 21, 2011 – Director of Digital Marketing at Dealer.com Matt Murray is sharing with automotive dealers and managers his insights on the scalability of personalized service in the social age.

Murray offers an in-depth look at how social media allows dealers and managers to provide unparalleled levels of customer service in a scalable fashion.

Utilized correctly, social media offers the opportunity to better understand customers and provide an experience beyond their expectations. Murray offers advice/guidance to dealers and managers on:

• How to find influencers and what impact they may have on the dealership.
• The long-term potential of a well thought out and executed social media presence.
• How to advocate for better information sharing architecture and process between the manufacturer, their agencies and themselves.

Matt Murray is the director of digital marketing at Dealer.com. His knowledge of search and social media has allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive Internet marketing and has helped thousands of dealers maximize their investment in Internet marketing and Dealer.com's tools and business processes.

Matt Murray will be speaking to dealers and managers about his insights on the scalability of personalized service in the social age at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Matt Murray and other speakers, visit: www.DigitalDealerConference.com.

ABOUT DEALER COMMUNICATIONS AND THE 11TH DIGITAL DEALER CONFERENCE & EXPOSITION

The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers. Connecting with them over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com. To learn more about the 11th Digital Dealer Conference & Exposition, visit: www.DigitalDealerConference.com.

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