Deep-rooted Partnership Results in Name Merger for Leading Franchise and Property Service Companies

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 3, 2012 -- The Franchise Company of Toronto officially changed its name to FirstService Brands this month. FS Brands, a leader and innovator in franchising and property service across North America, is a long-time partner of TFC. The name change simply merges the partnership into one company; a move made in an effort to better align the company with a fresh set of rebranding initiatives set for 2012.

Charlie Chase, President and CEO of FS Brands, has been a part of the company for 30 years, starting as a franchise owner in 1982 at College Pro Painters. After ten years he became the founding President/CEO of CertaPro Painters, which today is the largest painting company in North America with 350 locations worldwide and growing.

“The long-standing partnership between TFC and FS Brands has been built on alignment and communication, and we feel that merging together into one name—FS Brands—will further align the company with its goals, one of which is to become more streamlined in the coming year,” Chase said.

FS Brands adds value to partnerships in areas such as skill development, brand development and data management, and it brings the knowledge and best practices of its partner companies’ experience only after there is a fundamental agreement around roles, goals and milestones.

FS Brands has developed a business model that leverages decentralized individual platform management, centralized business planning, core vision and values, and the dissemination of best practices and processes. The key FS Brands competencies are innovation in franchising, the requirements around leadership and evolution in the property service categories, the building of brands and the fostering of real and meaningful partnerships. Built carefully and intentionally over the past 15 years, its brand management has produced exceptional success and value for its partners and shareholders. The FS family of market-leading brands includes CertaPro Painters, Pillar To Post Home Inspection, Floor Coverings International, Handyman Connection, BrandPoint Services, California Closets, College Pro Painters, Paul Davis Restoration, and TLS.

certapro painters     franchise     FS Brands     merger     partnership     rebranding