Denver Porsche Dealer Gets Aggressive to Sell New Carrera Models

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 10, 2009 -- Denver, CO – The economic crisis facing the United States has certainly changed the strategy for many businesses. Luxury items specifically have taken a back seat for most consumers as even the affluent have tightened household spending. Those companies who market to the well heeled are discovering new opportunities and different strategies that are triggering purchases of big-ticket items.

Prestige Imports Porsche dealer located in the Denver Metro area is no different. In an effort to stir the sales pot, Prestige just announced their intention to discount pricing on all 2009 Porsche Carrera models by $20,000 dollars. While most Porsche buyers are not affected nor concerned with pricing strategies, Prestige Imports recognizes that this is a rare time in the history of our country. General Manager for Prestige Imports, Don Adis explains, “We are fully empathetic of where our customers stand financially. Many may have not lost their jobs or even had any pay reduced, but there is still a large amount of uncertainty. Folks are not sure when the economic recovery will come around, they are content to sit on the sidelines and not pull the trigger on any items that enhance the experience of life. We want to bring them off of the sidelines and get people excited again.”

Judging by the major shift in pricing for these premier sports cars, affluent consumers are sure to be excited. While flourishing high-end brands such as Porsche tend to be resilient to economic downturns, the current recession has a larger ripple effect and has boosted personal savings rates to 15-year highs. Businesses across the country have discounted items that, in normal economic conditions would never move vertically.

About Prestige Imports: Prestige Imports is one of the nation’s largest Audi and Porsche dealers. They have consistently ranked among the highest in customer satisfaction for sales and service. Prestige is the only Audi all-car and structural aluminum repair facility in the Rocky Mountain region. Prestige Imports is also the oldest Audi and Porsche dealer in the Rocky Mountain Region.

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