Difference Between Publicity And Advertising

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(Free-Press-Release.com) March 9, 2011 -- As a free radio advertising and radio hoopla expert people frequently ask me that question. Advertising and publicity...what's the difference? Both are critical to the survival of your business and both are easy to get. Both can also cost a ton of money, or come to you free. Let's begin with advertising.

Advertising : if it is on the radio, in the newspaper, on TV, thru direct response campaigns, or online, the one key to normal advertising is that it costs cash. If you drive down the highway and see a poster advertisement with a tin of soda on it, the makers of that soda paid money to have their message plastered on that poster advertisement. If you're listening to the radio and a vehicle dealer starts howling in your ear about "MSRP" and 'Making room for the new models," they paid the radio station to send out that message to the whole listening area.

In the conventional sense of the word advertising equals "Paid for" nonetheless there's anything such as "free advertising " which costs nothing and is infinitely better than the normal paid variety.

Publicity: Publicity is less particular. Publicity historically alludes to any media coverage or Publicity that you receive that's contained in the "content of a publication or broadcast." for instance, if you have got a shoe store and the Television stories comes by to do a tale about your yearly 'Shoe Drive For the Destitute " that's considered limelight. If you're an accountant and the WSJ writes a tale about your effort to set the record for most taxation estimates prepared in the month of Apr, that's also considered press. While the particular media coverage and content you receive is free, there are a few expenses associated with press including, travel costs, event costs, and publicists costs. The costs linked with supposed free limelight can be just as high as an advertising campaign.

If you've got a service or product that you are attempting to sell, you want one or the other ( and regularly both ) to not only succeed, but to survive. The lines can regularly be blurred. In my pro opinion, the simplest way to get free advertising and free publicity for yourself and your business is to get prepared on radio and Television talk shows as an expert guest. When you get scheduled as a talk show expert you attain a couple of crucial things.

1. You set yourself up as an expert in your field

2.You get free advertising

3. You sell products

stop panicking about whether you want to hire an advertisement agency or a publicist, and simply get as mush media exposure for as little money as practicable. Spend less than you make. That's the true secret to success in business.

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