Digital signage and the benefit for retailers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 17, 2010 -- Digital signage deserves closer inspection with the recent and rapid growth over the last couple of years. Since the global economic downturn, Digital signage has emerged triumphant and is edging its way to a new revolution. Retailers like never before are realising the benefit of incorporating Digital signage into their marketing strategies. Retailers are not only grasping Digital signage but are becoming involved in the software that is enabling them to reach shoppers like never before.

Retailer’s goal is to enhance the experience of its shoppers but also to discover what their customers really want. This increases revenue and helps shoppers to feel they are being listened to.

The Digital signage market is growing rapidly and is said to grow 125% in one year alone. Digital signage is up to date and versatile, allowing retailers to adapt their advertising and change promotions at an instance, meaning they are able to keep up with customer requirements and stay in front. We are all too aware that we live in times where shoppers are reluctant to spend and retailers are adapting to new and innovative ways of advertising in order to increase revenue. A recent survey proved that over 80% of purchases are made in store, meaning that shoppers will make a decision based on advertising whilst actually in store. In places such as department stores, shopping complexes and other large venues, Digital signage is said to see exponential growth.
Digital signage means better networking, increased sales, higher quality advertising, more efficient customer target and faster time to market. The decreased price in digital signage has also helped the growth rate, a couple of years ago digital signage was an expensive option but for retailers today, it is more affordable and beneficial.
Any digital signage system that can engage the customer, provide relevant information and advise is said to increase revenue and the retail sector are finally beginning to realise the potential in digital signage.

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