Digital Vidya Shines at its 3rd Social Media Marketing Bootcamp

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 17, 2010 -- New Delhi, India (Mar 15, 2010): Digital Vidya, India's premier digital marketing training company successfully delivered its 3rd Social Media Marketing (SMM) bootcamp on March 12 and 13 in Delhi. The 2-day workshop was proved to be a good platform that enabled its participants to develop and execute SMM strategy to scale up business their businesses.

The workshop was conducted by Digital Vidya founders Kapil Nakra and Pradeep Chopra, who have been successfully working, researching and experimenting in digital marketing industry with their combined experience of over 20 years. The motive of Digital Vidya is to contribute to the growth of the digital marketing industry by providing a platform to develop and nurture right talent. You can find more about Digital Vidya at http://www.digitalvidya.com/about-us.html.

The key highlights of the workshop included 'Why care about Social Media?', 'How to be successful in positioning on Social Media', 'Community Building on Social Media', 'How to leverage technology for Social Media Marketing?', 'Leveraging Social Media for B2B', and 'Measuring Social Media Marketing ROI'. The curriculum was designed not only to expertise the traditional digital marketing professionals but also for those who haven't leverage Social Media Marketing yet. The workshop supported by NASSCOM EMERGE, TiE DELHI, SEMPO (USA) and Alootechie, was a wholesome package of actionable use of SMM with fun interactions, discussions, case studies, quizzes, competitions and hands-on exercises.

One of the participants Deepak Srivastva, President, Broadway Consulting India, shared his view, "I used to find myself a very strong marketing person in the field of traditional marketing till now but with the transition in the phase, I think it is very important to get updated to social media marketing. Today's generation is born and brought up in IT and to compete with them it is very important to get used to the digital as the medium to engage with them."

The Facebook community building was the most influential and interactive hands on exercises in the workshop. "The Fan page that we made on Facebook was like an eye-opener. The knowledge that I got with it could have only come after doing it. This workshop has given me a chance to analyze the insights of why a brand works or does not work on Social Media," said Saurabh Nigam from Ericsson.

"Social Media Marketing is an evolving process. After the workshop everyone will go back with the tools to practice social media but converting it to real results will take little time. Hence participation is of immense importance. Keeping oneself active on Social Media is the key to success," said Pradeep Chopra, Digital Vidya, while concluding the workshop.

If you are serious about leveraging Social Media Marketing for your business and could not be part of this Bootcamp, you can register yourself at http://www.digitalvidya.com/register.php to attend the next bootcamp by Digital Vidya on 'Social Media for B2B Businesses' which will hold at Bangalore, India on March 26, 2010. The same bootcamp on 'Social Media for B2B Businesses' will be conducted in Delhi also on April 9. Another bootcamp on 'Social Media for B2C (Community Building)' will take place on April 14 in Delhi by Digital Vidya.

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