Diversify Your Natural Health Marketing To Survive And Thrive

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 17, 2011 -- FOR IMMEDIATE RELEASE

November 17,2011 – Rochester, NH – www.healthymarketingideas.com. Most of the discussions in this economy are about tightening budgets and shrinking profits. However, according to natural health copywriter, Sarah Clachar, this is also an important time to try new approaches to marketing and integrate them into your mix.

"It's an old adage: Don't put all your eggs in one basket. In other words, by adding some new forms of marketing to your mix you can exponentially increase your marketing returns, cast a wider safety net for your business and build your credibility."

In a Pitney Bowles survey conducted at the Direct Marketing Association Boston Conference this fall, 94% of the marketers surveyed responded that multichannel works best.

While ecommerce revenues continue to grow at double-digit rates according to Internet Retailer, people are still influenced by offline marketing. Not only does it provide an additional prompt that increases response, but it also helps companies solidify their image with their prospects.

"When people see your messaging in more than one dimension," notes Clachar, "Your business becomes 3-dimensional, giving you more credibility. At some subconscious level, people think, 'Hmm, if they're marketing here and there, they must be relatively big. They must be a legitimate business.' "

An erstwhile online copywriting specialist, Clachar points out that she's been interested to see the continuing success her offline clients experience in the mail and in print.

In fact, as many direct mail marketers will report, the drop in competition in this channel can make it easier to stand out. Plus print has staying power that electronic messaging can't match. Hard copy versions of free reports stubbornly linger on countertops until they're read.

On the flipside, many brick and mortar companies are not using their websites effectively, modeling them too much on their offline brochures. By doing so they lose potential leads and customers.

"Many companies focus on creating glamorous graphics-rich websites that don't work hard to invite visitor interaction," points out Clachar. "This is particularly true with B2B websites. These websites only invite visitors to request a quote or contact their sales team. If they crafted their websites to engage by offering a great report that starts a conversation, they'd get more leads and rocket their marketing forward."

By offering a great free report in exchange for contact information, B2B businesses can expand their lead generation into email marketing.

For more information about the importance of multichannel marketing and tips for implementation, please visit http://blog.healthymarketingideas.com/2011/11/diversify-or-die-a-dire-multichannel-marketing-lesson-from-the-farm/

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Healthy Marketing Ideas http://www.healthymarketingideas.com provides expert copywriting services and marketing strategy to businesses in the nutrition industry. Author of "How To Write Irresistible Copy For Nutritional Supplements", published by Bob Bly, Sarah Clachar writes copy for both B2B and B2C companies, offline and online. To get a copy of her free report, "18 Ways To Beat The Bad Economy With Strategic Health Copywriting And Marketing," just go to http://www.healthymarketingideas.com/Beat-This-Economy-And-Grow.html.

direct marketing     multichannel marketing     Natural Health Copywriter