DLF PRAMERICA LIFE INSURANCE COMPANY REITERATES ITS COMMITMENT TO PUNJAB.

FOR IMMEDIATE RELEASE
Jalandhar, Punjab, India, Republic of (Free-Press-Release.com) December 20, 2010 -- Jalandhar, Punjab - DLF Pramerica Life Insurance Co. Ltd. (DPLI) today shared an update on its success in the Punjab markets and ongoing commitment to this region.

DPLI is already present in 18 cities across Punjab, including Chandigarh, Jalandhar, Amritsar, Ludhiana, Bathinda, Abohar, Patiala and Moga, among others. In due course of time, it plans to set up branches in several other locations in the state. The company’s expansion strategy will remain focused on penetrating deep into the region to be able to cater to customers in Tier II and Tier III cities that remain underserved.

Sharing an update on the company’s performance in Punjab, Mr. Maninder Sood, Executive Vice President - Head of Agency Sales, DPLI said, “We are delighted and inspired by the positive response we’ve received from our customers in Punjab. Our company strongly believes that this region offers tremendous potential for life insurance business and is going to be a key growth driver for us in the coming years. This is evident from the fact that of the 26,466 policies we have issued through May 31, 2010, 10,653 policies (40.25%) have been issued by our offices in Punjab. As of May 31, 2010, 47.5% of DPLI’s business in India in terms of new business premium comes from the Punjab region.”
“We also have a large team of employees and Life Associates in Punjab. Nearly 59% of our agency sales force and 40% of our company’s total employees are based in our offices in Punjab”, Mr. Sood added.

Commenting specifically on the Jalandhar branch’s accomplishments, Mr. Sood said, “We opened our Jalandhar branch office exactly a year back on June 17, 2010. In the last one year, this branch has grown from strength to strength and as of May 31, 2010, accounts for 17.6% of the total business we do in the Punjab region. We have a strong team of 223 Life Associates who are helping us meet our customers’ life protection needs through our innovative products and efficient customer service. We are confident that with our focus on service excellence, we will continue to witness even more success going forward.”

DLF Pramerica Life Insurance Co. is a joint venture between DLF Limited (“DLF”), a leading real estate development company in India, and Prudential International Insurance Holdings, Ltd. (“PIIH”), a fully-owned subsidiary of Prudential Financial, Inc. (“PFI”), a financial services leader headquartered in the U.S. The company commenced operations in India on September 01, 2008 and is expanding its presence in the country in a phased manner. After establishing a strong presence in North India, it has now ventured into West India, starting with Gujarat. It recently opened a branch office in Ahmedabad.

DPLI currently has 14 innovative insurance products in its portfolio, including pure protection, pension, child and unit-linked products. Most of these offer additional Riders - the DLF Pramerica Critical Illness Rider and DLF Pramerica Accidental Death Benefit Rider - giving customers the option to choose from different product combinations. Over time, the company plans to add health and annuity products as well as additional long-tenor protection oriented products. For further information on the company, please visit www.dlfpramericalife.com.

About DLF

DLF Limited is India's largest real estate company in terms of revenues, earnings, market capitalization and developable area. It has a track record of over 62-years of sustained growth, customer satisfaction, and innovation and currently has pan India presence across 30 cities. The company has approximately 238 million sq. ft. of completed development and 432 million sq. ft. of planned projects, of which 56 million sq. ft. of projects were under construction during the FY10. DLF is the only listed real estate company to be included in the BSE Sensex, NSE Nifty, MSCI India Index and MSCI Emerging Markets Asia Index. DLF’s core business traditionally has been development of residential, commercial and retail properties. DLF has a unique business model with earnings arising from real estate development and leasing. DLF has entered into several strategic alliances with global industry leaders and has business interests across infrastructure, SEZ, financial services and hotel businesses. Further information on the Company is available on its website www.dlf.in

About PFI

Pramerica is a trade name used by Prudential Financial, Inc. (“PFI”), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with approximately $693 billion of assets under management as of March 31, 2010, has operations in the United States, Asia, Europe, and Latin America.

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