DLF PRAMERICA LIFE INSURANCE REVAMPS ITS PRODUCT PORTFOLIO TO STRENGTHEN FOCUS ON PROTECTION.

FOR IMMEDIATE RELEASE
Gurgaon, Haryana, India, Republic of (Free-Press-Release.com) January 13, 2011 --

Gurgaon – DLF Pramerica Life Insurance Co. (DPLI) has revamped its product portfolio and unveiled four new innovative protection oriented plans. These include two traditional non-linked products offering assured returns namely DLF Pramerica Assure Money+ (a Savings + Protection plan) and DLF Pramerica Tatkaal Suraksha Gold (a Savings + Protection plan with simplified underwriting) and two unit linked products namely DLF Pramerica Wealth+ Premier (a unit linked Endowment insurance plan) and DLF Pramerica Ezee Wealth+ (a unit linked insurance plan with simplified underwriting).

DLF Pramerica Assure Money+ provides minimum guaranteed earnings on maturity along with the advantage of high life insurance cover. Its key features are:
• Enhanced safety: In case of unfortunate demise of the life insured, the policy gives double the sum assured along with the accrued Annual Regular Additions.
• Annual Regular Additions: An additional amount is credited to the policyholders account at the end of every policy year. This is linked to the Government Security rates.

• Guaranteed Maturity Benefit: An amount payable to the policyholder on policy maturity.

DLF Pramerica Tatkaal Suraksha Gold is a Savings cum Protection plan with simplified underwriting that makes it well suited for customers in smaller towns and rural markets who prefer an uncomplicated process of buying insurance. The product’s key features include:
• Hassle free issuance: No filling up lengthy forms, no time-consuming medical tests.

• Annual Regular Additions: Wealth creation through regular additions would happen at the end of each policy year. This addition is linked to Government Security rates and is payable at policy maturity or claim payout.
• Limited premium paying term: Pay premiums for a limited period; enjoy protection cover and annual regular additions till the policy matures.

DLF Pramerica Wealth+ Premier is a good product for high net worth individuals seeking potentially high investment returns along with a well secured future for the family in case of any eventuality. The plan has several advantages:

• Enhanced Protection cover: The Sum Assured can be as high as a multiple of up to 50 times the annual premium. In case of an unfortunate event, this guaranteed Sum Assured plus the value of investments is payable.
• Potentially High Returns: Invest in one or more market-linked funds based on your risk appetite; enjoy potentially high returns in the long term.
• Limited premium paying term: Pay premiums for a limited period of 5 years; earn returns on your investments till the policy matures.

DLF Pramerica Ezee Wealth+ has a simplified underwriting process and may be a good investment option for middle and low income groups. Its key benefits include:

• Hassle free issuance: No lengthy paper work or medical examination. Answer four easy health related questions to determine if you qualify for insurance coverage.
• Secured future: Enjoy high protection cover of 20 times the annual premium.
• Choice of funds: A choice of four funds with varying components of equity and debt are available. Select the fund(s) where the premiums need to be invested depending on your risk appetite.
• Option to reduce premium paying term: After the first five policy years, option to reduce premium paying term to a term of your choice. Continue to avail the benefits till the policy matures.

DPLI is a joint venture between DLF Limited (DLF), a leading real estate company in India and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. The Company started operations in India on September 01, 2008 and currently has 30 offices across Delhi NCR, Haryana, Punjab and Gujarat. Its product portfolio includes 9 insurance products, most of which offer additional Riders, giving customers the option to choose from different product combinations. The company is focused on providing innovative products to meet a variety of customer needs. For further information on the company, please visit www.dlfpramericalife.com.

About DLF

DLF Limited is India's largest real estate company in terms of revenues, earnings, market capitalization and developable area. It has a track record of over 62-years of sustained growth, customer satisfaction, and innovation and currently has pan India presence across 30 cities. The company has approximately 238 million sq. ft. of completed development and 432 million sq. ft. of planned projects, of which 56 million sq. ft. of projects were under construction during the FY10.

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