DNNS More Common Than Ever In The Home Improvement/Home Remodeling Industry

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 22, 2010 -- "DNNS" is a recently coined term used by the Marketing and Advertising industries to define business entities that are holding to old-fashioned tools and tactics to represent their services. The condition is widespread among Home Improvement Contractors where the industry is dominated by owners and managers that may not have had a significant amount of experience associated with recent breakthroughs associated with using digital tools in an efficient manner.

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DNNS More Common Than Ever In The Home Improvement/Home Remodeling Industry

The author of the study, Brent Russell at Russell Group International, Inc., a global marketing firm, reports Contractors tend to be traditional in the way they market their services...only a small percentage of owners have recognized the immense power of the newly available digital tools that are now available.

Russell, the Managing Partner, reports customized interactive CDs and DVDs are among the most popular new additions to the marketplace. Among the leaders with this technology, Russell cited Better Contractor Than You and Brochures On CD...both reporting 100% + improvements in close rates over past traditional print and mail media.

"The superior performance of these tools for marketing home improvement/home remodeling services" reflects a growing level of consumer commitment to gather information about services before meeting with a contractor even once", says Russell. He continues, "Homeowners are not stuck on price, they are always looking for a value-based proposition...it's when they cannot see or understand why one service is better than another that they focus on price." According to Russell, the customized CDs and DVDs can be extremely effective for a home remodeler/home improvement contractor when the tool is developed to educate consumers without a bunch of techno-jargon.

The Sunroom Idea Guide pictured in this news release was developed for a home improvement contractor in Bowie, Maryland - Integrity Home Pro and Thermal Industries, the manufacturer of the sunroom materials. The disc contains a comprehensive idea guide that a reader can view and/or print, narrated videos regarding contractor selection, and a video slide show of available showroom designs. This disc was recently prepared by Brochures On CD and Better Contractor Than You.

Russell Group International, Inc. - A multi-national marketing group serving clients from dozens of industries, including, but not limited to aircraft production, marine manufacturers, home improvement, legal, financial, and insurance industries. The Group is known for conducting research and the early identification of new trends in the marketplace.

Russell Group International describes DNNS(TM), Doing Nothing New Syndrome, as one of the most common indicators of a bigger issue across the Home Improvement/Home Remodeling Industries, called Digital Dementia(TM)...the inability of a business owner to recognize the need to incorporate new technologies and marketing strategies into their sales program. Digital Dementia(TM) is particularly common among business owners that are more than 40 years old with limited training and/or experience associated with using the Internet or Computer Software tools developed in the last few years.

Russell explains, change is difficult, even when owners see poor results from many of the past traditional marketing strategies are not working....still they cling to some hope for a different result...in large part because they are unwilling or unable to understand new alternatives...in many cases, they simply don't know what they don't know.