drinksin recognised as one of the UK’s smartest small businesses

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 22, 2010 -- The Smarta 100 is the ultimate business accolade, recognizing the UK’s smartest small businesses. Smarta.com has uncovered remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance. The result is a fascinating insight into the unique business ideas that are thriving in the current economic climate.

The finalists proved to the judges that they have what it takes to run a successful venture, from spotting a new opportunity to making it a reality. And the high-profile panel were delighted to see that ambitious people are saving hard and raising finances to turn their ideas into flourishing businesses.
Deborah Meaden commented:
“Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things – and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses ”
Smarta.com founder Sháá Wasmund said:

“Socially conscious, disruptive businesses that are not afraid to challenge the status quo are being set up in the four corners of the country. I founded Smarta to make sure these enterprises are supported at any stage of development. The results speak for themselves – the Smarta 100 list is a collection of remarkable success stories.”
drinksin co-founder Jaime Keenan said:
“We are delighted to have been selected as a Smarta 100 Winner and feel really excited about any opportunities that may arise from being selected in 2010.”
David Murray-Hundley, drinksin Chief Technology Officer said:
“The guys have done a fabulous job in the last two years. Part of the reason I got involved with mentoring and giving direction to drinksin, was because its rare to meet people that never quit following their dream even when things are tough. Drinksin is a credit to them and their talent.”

The full results and details of the winning companies can be found at smarta.com/smarta100.


Notes to Editors
1. Media Enquiries - Smarta
For access to case studies, images and all other media enquiries, please contact Catherine Nicholls on 020 7881 7784 / 07789 644 979 / smarta@tetra-strategy.co.uk.
About Smarta.com

The brain-child of entrepreneur Sháá Wasmund, Smarta.com is a free online business resource for small business owners. Supported by renowned entrepreneurs Theo Paphitis, Deborah Meaden and Michael Birch, Smarta.com provides advice and business tools as wells as a space where business owners can network and support each other. Smarta has more than 1,000 guides, case studies and video interviews in which leading UK entrepreneurs share their experience and knowledge. Visit www.smarta.com to learn more.
2. Media Enquiries – drinksin
For access to interviews, images and all other media enquiries relating to drinksin, please contact Jaime Keenan on 020 7193 0109 / 079595 624343 / jaime@drinksin.com

About Drinksin
Established in May 2007, drinksin started out as a platform to connect pubs and their patrons to solve that simple problem of 'I fancy going out, what's on near me now'. Drinksin’s web sites and applications help users stay connected to pubs and bars.

Focused around technology in particular the latest in mobile location based services and personalised customisation. Drinksin will connect people to drinking establishments of interest wherever their location in the world via the internet or mobile device.
Drinksin is a privately funded start up based in London. Co-founded by Laurence Williams, serial-entrepreneur and former Sony BMG music producer, Mark Wallis (35), previously Senior Technical Lead for Multimedia Services at O2 and Jaime Keenan (29), BA Hons Advertising and Marketing Graduate, formerly of Marketpoint, privately held marketing and advertising agency and CIT a Fortune 500 company.
The company currently operates sites in London, Bristol, Reading, Windsor and Zagreb and has expansion plans to accommodate the rest of the UK by the end of March 2010.

Product Description
An innovative Web application, enables clients (pub companies, independent outlets, partners and promoters) to provide up to date information in real time online as well as to mobile devices. User profiling and geo-location solutions then enable users to access location-aware and relevant pub and bar content

More information can be found online at http://www.drinksin.com

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