Dufitt Fitness Scales new heights in Middle East Gulf Region with Icon Fitness Partnership

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 16, 2010 -- Dufitt Fitness an industry leading, Dubai based Canadian fitness consulting company and Icon Fitness, a Middle East leader in Fitness Equipment distribution announced a strategic partnership for the development of fitness club facilities in the gulf and Middle East region.“This is a partnership between the two leaders in the fitness and health club design and fitness equipment market.”

Dufitt (www.Dufitt.com), an industry leading, Dubai based Canadian fitness consulting company and Icon Sports (www.Iconfitness.ae), a Middle East leader in Fitness equipment distribution announced a strategic partnership.
The partnership is highlighted by a joint services agreement, which will offer Icon Fitness to be the exclusive provider of strength training and cardio equipment products and services, to Fitness clubs and facilities designed, developed and operated by Dufitt fitness. Dufitt will also be involved in various other joint-marketing initiatives with Icon, including multi-media and online initiatives, which will promote and demonstrate Icon Fitness products.

"This is a partnership between the two leaders in the Health& fitness club design, and fitness equipment market." said Feisal hammude, Dufitt’s Managing Director. Dufitt is widely recognised for bringing the knowledge, content and expertise from the North American fitness market to the Middle East & Gulf Region. This dovetails nicely with the passion that Icon Fitness has for distributing several of the best, fully featured strength and cardio equipment brands in the region. Together we will deliver an incredible value to our clients and end users. This is the kind of packaging our clients have been looking for.

Many of our clients from government, education, hotels, to corporations and private investors looking to get into the fitness and health club business will now have an opportunity for a total bespoke solution. From design& layout to equipment selection and operations mangement to marketing strategies, our clients will be able to build their visions of the type of fitness club they want to have. It's about knowldege,and expertise. That's the bottom line with Dufitt Fitness. Giving potential clients the latest in health and fitness club design is what Dufitt Fitness is all about. We could not be more excited about this relationship!"quoted hammude.
Icon Fitness provides the perfect blend of strength, quality and value that will allow us to cater to the ever growing consumer and commercial market. Companies are looking for quality and value. Dufitt Fitness has everything we will ever need in a partner by continuing to produce unparalleled results at all levels of fitness club development market."

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