E-Commerce Seller of Wood Working Tools Continues to Innovate Online

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(Free-Press-Release.com) August 12, 2009 -- Denver, CO – It is no secret that retailers have been feeling the pinch of the recent economic downturn. Most businesses selling there wares online or off, or both, have experienced a shrinking bottom line due to the fluctuating economy. Coupled with the fact that the Internet is constantly evolving, retailers are finding that they need to be constantly adjusting their business model.

Tool King, a retailer who specializes in selling new wood working tools, wood power tools and factory refurbished power tools has once again innovated their web presence in order to adjust to the turbulent business conditions by recently launching Wood.Tooliday.com. This micro-site will be solely dedicated to selling wood working power tools and other wood tools such as wood carving tools and hand power tools. The business model for Wood.Tooliday.com website will be to sell one power tool at a large discount, once a day.

Ben Skigen, Marketing Director for Tool King provided some insight into the goals of the new website, “Our customers have said they enjoy the ease of shopping for power tools on our website, we want to give them a reason to keep coming back to Tool King and increase their time spent with us and allow us to give them even more discounts on great wood working tools.” According to Skigen, Tool King has already launched micro-sites dedicated to tradesman working in other niches. “Tool King originally launched Tooliday.com to interact more with our professional craftsman customers by selling one discount power tool each day. Because of the success of the original Tooliday.com, we have also launched Auto.Tooliday.com.”

By offering these micro-sites dedicated to a niche group of craftsman, Tool King is further entrenching themselves with the skilled professionals by personalizing the tool buying experience. Many tradesmen have viewed Tool King as the foremost expert on power tools in the industry. These sites lend to that experience while differentiating themselves from their competition.

About Tool King: Founded in 1978 Denver, Colorado as a tool & hardware retailer, Tool King quickly grew into a major seller of automobile tools and power tools with multiple locations around Colorado and Wisconsin. Tool King later discovered the power and ease of e-commerce on the Internet. The decision was made to scale to one brick and mortar location in Denver, Colorado and start a website to sell new and reconditioned professional power tools worldwide. Tool King is now internationally recognized as the number one Internet power tool retailer.