Eco-art Installation "Watershed" Changes Consumers Behaviors

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 14, 2009 -- This fall the eco-art installation “Watershed” (http://www.mslk.com/watershed), made out of 1500 plastic water bottles, a number representing 1 second of US consumption will again be taking its message to the streets in order to sway the public to rethink their consumption of bottled water.

In the past decade, the bottled water industry has grown immensely and so have its repercussions. Mixed through out the installation are facts such as:
· Out of the 50 billion bottles of water being bought each year, 80% end up in a landfill.

· 17 million barrels of oil are used in producing bottled water each year.

· Bottled water costs 1,000 times more than tap water. Drinking 2 Liters of tap water a day only costs 50 cents per year.

· Plastic leaches toxins into the water, which have been linked to health problems such as reproductive issues and cancer.

· Most US tap water currently surpasses all federal and state health standards.

"When thinking of making a change to be more eco-friendly, abandoning plastic water bottles is a great place to start. Not only is good for the environment, it saves you money, and we have the best quality drinking water coming right out of taps." says Watershed designer Sheri L Koetting principal of the NYC design firm MSLK (www.mslk.com).

Watershed’s first destination this fall will be the global premier of the film "The Age of Stupid” (www.ageofstupid.net) on September 21st. This important film is sponsored by Greenpeace, the World Wildlife Fund, Moveon.org, Friends of the Earth, and will receive a keynote address by Kofi Annan.

Then on September 25-27th Watershed will be reconfigured yet again and displayed on the loading dock at 20 Jay Street, for the D.U.M.B.O Art Under the Bridge Festival (http://www.dumboartscenter.org/festival.html).

Hi-res photos of the install or an interview with the artists is available upon request. To view a video of the project assembly, please visit: http://www.youtube.com/watch?v=gek0_v8WpMk

eco-art     environmental awareness     green     plastic bottle art     plastic consumption     water bottles