eightseconds Wins Five International Web Site Awards For Eye Candy Web Site

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 20, 2009 -- Paula Hornbeck, owner of Eye Candy, created a business plan which accounted for all the usual “first year challenges” any new business faces. What she did not realize was that the US was in the early stages of the recession. Eye Candy’s ability to overcome these obstacles and out perform her business plan is an inspiration to all small business owners.

Hornbeck chose agency eightseconds to transform their single page website to establish a strong brand identity and competitive separation. Winning an astounding five website awards since September 2008, it’s safe to say eightseconds delivered. The website is also featured in the 2009 HOW International Design Annual, as well several industry sites and blogs as far away as Japan.

In September 2008, eightseconds won the “Standard Of Excellence in Retail” award from the prestigious Web Marketing Association (WMA), competing against national brands throughout the United States. The second award came within weeks to announce a Silver award from W3. In October, eightseconds was notified that Eye Candy’s website won a merit award from the 10th annual HOW Magazine Design Competition, where Eye Candy’s website was selected from over 900 entries across the country.

Today, eightseconds received notice that Eye Candy’s website won two Communicator Awards from the International Academy of Visual Arts (IAVA): a Gold Medal Standard of Excellence in Fashion and a Silver Medal Award of Distinction in Beauty and Cosmetics. Eye Candy’s website was selected from over 7000 entries across the country.

The IAVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, and Yahoo!, and many others.

“Paula’s dedication to keeping up with the rapidly changing technology and utilizing them in her online marketing has made her website the huge success that it is,” claims Kari-Lynn O’Neil, Partner and Strategist of eightseconds. “While some comment on the beauty and design of her site,” states O’Neil, “what they don’t realize that her website is wired to be a powerhouse of information used to strategically help her business grow.”

Case in point: eightseconds recently launched Eye Candy’s “sister website” www.EyeCandySport.com which drew a staggering five thousand visitors in the first week. O’Neil continues, “After analyzing the data and working with Paula, we implemented a marketing plan to more heavily promote Eye Candy’s high performance sports eyewear. With a third of her inventory devoted to this area, Eye Candy has the largest selection in the area. We had to make sure people knew about it.”

“The team at eightseconds have been awesome to work with.  From the first conversation, I felt that they understood me and the concept of my business.  They "got" me.  And from that point on, their suggestions and ideas have created the kind of energy and excitement I was looking for in my website,” states Paula Hornbeck.

eightseconds manages Eye Candy’s media, print and event promotion in order to preserve the branding in all of Hornbeck’s marketing efforts.

About the agency: The name eightseconds was inspired by research of online behavior. It has been determined that a website has eight seconds to capture a visitor or they click off. The firm’s philosophy is to use up to date research, a sociological understanding of the market and the psychological make up of a specific set of customers to deliver elegant, highly targeted solutions for each of their clients. For more information, visit: www.eight-seconds.com

About Eye Candy: Eye Candy opened its doors in December of 2007. The eyewear boutique is located in Delafield, Wisconsin and specializes in unique, designer eye wear and sunglasses and offers the largest selection of specialty high performance sports eyewear in the market. For more information, visit:www.eyecandydelafield.com or www.eyecandysport.com

More information can be found online at http://www.eight-seconds.com

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