Electronics-cosmetics convergence to be the Focus of the 8th edition of PCD!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 27, 2011 -- In this day and age, inner well-being and outer appearance are a permanent quest, if not a priority, for consumers, be they women or men. New technologies are a powerful means of improving our comfort in terms of lighting, heating, communication and health.

The optimisation, targeting and precision of cosmetics are obtained, in addition to the development of complex formulae, by light, vibrations, temperature or ultrasound. These combinations are the subjects of major research, and we have seen the first devices appear on the market, often thanks to nanotechnologies, with a view to improving the delivery and uptake of new molecules by their targets. Specific departments are being created in specialised circuits – the opening of Harrods. Techno Beauty end July 2011; women's and men's magazines are publishing ever more articles on the topic (Vogue, Elle...); « packaging-internet » interactivity is growing exponentially. In a nutshell the cosmetics-electronics convergence is all the rage!

Since 2008, experts have dwelt on this topic in their presentations: Véronique Liabeuf at
PCD2008, Jean-Louis Mathiez in 2009, 2010 and 2011, in the workshops - IWS moderated by Pascale Marciniak and Jay Gouliard in 2011, etc. At PCD 2012, in the Innovation Workshop, cosmetics-electronics convergence, e@PCD will address the following themes:

• Light, laser, ultrasound
• Movement, energy
• Communication & interactivity
• Evaluation, safety, regulatory framework

The workshops will be moderated by Nicolas Duru, L'Oréal, and Christine Lafforgue,
Dermopharmacology & Cosmetology Unit, Pharmaceutical Faculty, Paris Sud 11 University. They will be held on Wednesday, 8 February 2012, at 9.00 am, Espace Champerret, Porte de Champerret, Paris.

Organized for the first time on the show, the e@PCD pole will offer a platform for exchanges between packaging experts with electronics, mobile telephony, toys and POS advertising expert. Thus, the e@PCD will take stock of perspective of development offered with these technologies.

Following the launch of a brand new Techno Beauty department at Harrods, Annalise Quest, General Merchandise Manager of the famous London department store, answers our questions:

Why develop a special Techno Beauty area?

Harrods has developed a significant history over the last two years of leading the way in the new sector of Techno-Beauty, exclusively launching many new luxury innovations including Slendertone Face and the Bellecore Honeybelle Body Buffer. Techno-Beauty has steadily become one of the fastest growing categories in Beauty at Harrods and we have a specific strategy to grow this business which includes choosing standout products with very clear points of difference that won't cannibalise any other products that we sell.

As a destination for luxury Techno-Beauty we were inspired to create an experiential 'play' area enabling customers to interact with the product before they buy, which would also educate via highly experienced retail staff and multi media videos and tutorials using Ipad technology. We feel that this is essential to the Techno-Beauty business at Harrods and the future of retail. So far the response from customers has been extremely positive and we look forward to seeing the business develop further.

How do you see the future for Techno Beauty?
The future opportunities for Techno Beauty are are endless, customers are looking for products with proven results that will benefit their current skincare regime, an intermediate step between solution specific skincare and invasive cosmetic surgery. We are looking forward to seeking out new opportunities with new brands and develop new, innovative concepts with our trusted partners. For myself I would love to see innovations in teeth whitening, hair removal and an at-home oxygen facial treatment.

What are Harrods’ goals?
Our goals are always to seek out and be the 'best in class' in everything that we do. Harrods BeautyHalls are a showcase to the world and an environment where we nurture brands to success, through shared goals, commitment, compassion and ultimately strong brand partnerships.

www.pcd-congress.com

Contact Oriex :
Elsa Duperrier & Jonathan Ouziel
+33 1 48 91 89 89 « eduperrier@oriex.fr » - « jouziel@oriex.fr »

Contact media: Sylviane Robinet +33 1 40 37 94 61 « s.robinet@businesswise-com.fr

Cosmetics Electronics Converg     cosmetics packaging     Cosmetics packaging design     electronic device     electronics packaging     packaging expert meeting     perfumes packaging     Techno Beauty