Email Marketing Expert Says Marketers Who Integrate Email Marketing With Emerging Digital Marketing

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 9, 2009 -- (Palo Alto, Calif. - Aug. 31, 2009 - Boomerang.com) With the latest research revealing that marketers expect email marketing to remain a top digital marketing tactic in 2010, email marketing expert David Kearney urged businesses to integrate it with emerging tactics. CEO of email marketing firm Boomerang.com, Kearney said microblogging and other social media content are especially effective when they are part of a holistic digital marketing campaign.

"Email remains the best vehicle for reaching target audiences, and emerging digital marketing tactics work best in combination with email," said Kearney, whose company's email hosting tool, BlastWizard, was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. "Think, for instance, of the alerts that Facebook sends its users when new activity occurs in relation to their accounts. Moving forward, the most effective digital marketing programs will incorporate email, and email marketing will, in many cases, drive the communication."

A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

More than two-fifths (41 percent) of marketers foresee an increase in email marketing spending in 2010, according to a survey of 1,450 by Equation Research, placing the tactic as fourth among the digital marketing tools anticipated to see increased attention: social media, online advertising and search engine advertising. The 2009 Marketing Industry Trends Survey also found that, on average, these marketers use five to seven social media tools at the same time.

"It is telling that email marketing is among the digital marketing tactics most likely to see an increase in investment next year," said Kearney. "Email marketing is the best linchpin for any digital marketing campaign, as email remains, by far, the channel via which consumers are most likely to receive marketing messages first."

A free email marketing trial of BlastWizard is available. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

Boomerang's email marketing videos are available for free to anyone at any time, and BlastWizard itself is available for a free email marketing trial. Several companies offer small business email campaign tools; among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients.

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About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

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