Engaging Your Brand to Reach Multi-Cultural Audiences DFW AMA Multi-Cultural Group Presents Marketing Pro Jimmy Smith, TBWA\Chiat\Day

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 28, 2010 -- Dallas/Fort Worth – Jimmy Smith, Group Creative Director for Gatorade at TBWA\Chiat\Day will provide a stimulating, multi-media presentation illustrating his culture-based marketing strategy on Tuesday, February 9th at the SMU - Cox Collins Executive Education Center, Dallas campus. Known as a “creative extraordinaire” masterminding award-winning campaigns for Nike, EA Sports, Motorola, Snickers and Gatorade, Smith will share his keen understanding of how to identify and connect with different cultural segments through a “Pop Culture” approach.

Following the presentation, there will be an “All-Star Fireside Chat” hosted by Erin Patton, original architect for the JORDAN Brand, author of "Under the Influence," and SMU Adjunct Professor. Attendees will have the opportunity to discuss current issues and trends in multi-cultural marketing with senior marketing professionals from television, film, radio, advertising, sports and consumer products industries. Jimmy Smith will participate in this interactive discussion along with Monica Neal, VP, Emerging Markets & Partnerships, TNT, TBS, TCM; Clarence Carter, Producer, The Michael Irvin Show, ESPN-Radio/Dallas/103.3; Rodney Woods of Diversity in Promotions, Inc. and Rod Chappell of Grassroots Promotions, Inc..

“SMU Cox Executive Education is pleased to partner with the D/FW American Marketing Association to develop marketing professionals and grow their organization,” remarked Frank R. Lloyd, Ph. D., Associate Dean, Executive Education, SMU Cox School of Business. "Cox Executive Education provides in-depth, hands-on professional development in a high-performance learning environment, and we have a strong track record partnering with organizations to bring them targeted management development resources."

SMU will offer a drawing for two prizes at the event. First prize will be a place in a two-day seminar this spring ($1995 value)—either Master Negotiation or Exceptional Business Strategy. Second prize will be a place in a one-day seminar in the Women in Motion series ($895 value).
Key takeaways will include:
• Best practices and strategies for engaging multi-cultural audiences
• Leveraging social media to connect with the growing “non-general” market
• The importance of cultural relevancy prior to developing “the plan”
• Using research to understand what is valued by audience segments

Please join us for this insightful DFW AMA program on Tuesday, February 9, 2010:
6:00 pm Networking
6:45 pm Presentation by Jimmy Smith
7:30 pm Q & A session

7:45 pm “All-Star Fireside Chat” hosted by Erin Patton

To pre-register, go to: http://bit.ly/7o5Dm6
Pre-registration: $20/members and $30/guests
At the Door: $30/members and $40/guests

SMU –Cox School of Business, James M. Collins Executive Education Center
3150 Binkley Avenue
Dallas, TX 75205
Maps and Directions:
http://smu.edu/maps/
Parking is available in the garage across the street from the James M. Collins Executive Education Center
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