ENTERCOM’S SAN FRANCISCO STATIONS ADOPT VCREATIVE PPO

FOR IMMEDIATE RELEASE
Orlando, Florida, United States of America (Free-Press-Release.com) January 11, 2012 -- BABSON PARK, FL, January 9, 2012: Entercom San Francisco (KBWF-FM, KDFC-FM and KOIT-FM) has officially gone paperless with their commercial production continuity thanks to vCreative’s PPO system. The ‘Paperless Production Order’ (PPO) system is web-based and maximizes efficiency and accuracy through greater organization and accountability. The adoption of PPO in San Francisco also gives the full staff the ability to submit, check in on and listen to spots from virtually any location.

When asked how the transition to vCreative PPO was going, Continuity Director Giselle Mendoza said, “I love it! Set up was really simple. My AE’s find the system very user-friendly. I like how the system holds everyone accountable with the History feature. Our workflow has been much more efficient now that the production team doesn’t have to wait for me to physically walk the production orders back to the studio.”

ABOUT vCREATIVE:
vCreative is headquartered in Babson Park, FL and provides cloud-based software solutions the media industry. vCreative PPO is a web-based system that provides a more efficient and accurate workflow for creative production and continuity, increasing both efficiency and quality. The vCreativeNetwork offers the ability to cloud base creative resources such as copy writing, production, display ad design, and voice-overs. Currently, over 1,400 radio stations use the vCreative PPO system. More information is

broadcasting     continuity     creative     Entercom     production     radio