Esmod Dubai seeks to reinforce important role of fragrances in fashion trends

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(Free-Press-Release.com) June 14, 2011 -- June 14, 2011

Esmod Dubai, the only French school fully dedicated to fashion education in the region, has recently announced a new series of training sessions that seek to reinforce the importance of fragrances in fashion. Organized in collaboration with Cinquième Sens, the French leader in perfume consultancy and training, the month-long “Perfume Discovery” sessions will provide an exclusive opportunity for participants to learn more about how perfumes can echo the latest fashion trends, while exemplifying distinct personalities and styles.

The Perfume Discovery sessions will start on July 3, 2011, wherein participants will be trained to use an Olfactorium, a compact professional version of a perfumer palette, to learn the basics of perfume creation and create their own fragrance. The entire course will cost only AED 8,100 including a perfumer palette.

“Fragrances are inseparable from fashion. This is particularly evident in the UAE and other countries in the region, where perfumes have a distinct cultural significance and are present in virtually every household. Esmod Dubai is therefore very pleased to work with Cinquième Sens for the exclusive Perfume Discovery sessions, which will provide an excellent opportunity for participants to deepen their understanding of the art of perfume making. The training sessions will provide inputs on how to effectively test one’s sense of smell, discover the perfumer creator universe, work with a perfume organ, learn the basics of perfume creation and enable participants to create their own fragrances,” said Tamara Hostal, Director and Founder of Esmod Dubai.

“The fundamental premise behind introducing this course is the fact that the ingredients in the various perfumes bought from stores actually cost only around 10 per cent of the retail price of the perfume as the rest of the cost is made up by packaging, advertising, sales and taxes. We are providing a rare opportunity for participants to create their own fragrance that reflects their persona, that too at a fraction of the cost of a branded perfume. This course will be of strong interest to Emirati women, who arguably are among the world’s most ardent perfume enthusiasts. The Perfume Discovery program is part of Esmod Dubai’s continuing thrust to offer exciting fashion related courses, while complementing our professional make-up trainings, which are likewise very successful and popular among female Emirati students,” she added.

Esmod Dubai also announced that the next session of its highly popular three-year program will commence on September 25, 2011. The comprehensive course covers a wide range of fashion-related subjects such as fashion design, pattern making, textile science, fashion culture, Adobe Photoshop and Illustrator, among others. The specializations are Ready to wear, Creator, New Couture & Haute Couture.

Esmod Dubai regularly organises various fashion-oriented events and lectures in the UAE in collaboration with worldwide-renowned fashion designers to provide dedicated avenues for promising designers in the country to showcase their latest creations.