ESWC Announces 2010 Software Conference and Epsilon Award in Vienna

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 26, 2010 -- The conference focuses on topics that are vital to independent software developers who use the try-
before-you-buy approach to marketing their applications. Seminar subjects include email marketing,
Google Adwords, website conversion optimization, developing a trusted brand, software advertising,
IBM's Jazz product, development and marketing of Android products, software update strategies,
and turning website visitors into buyers. Several well-known, successful software developers will
share their experiences and advice on marketing and sales.

This year's European Software Conference will feature the fifth Epsilon Award, an annual recognition
of outstanding Windows, Mac, and Linux software developed for business or home use. Nominations
for the Epsilon Award closed on September 4, and voting for the 16 nominated software products by
authors from Western Europe, China, USA and Russia will remain open until October 27.

This year's Epsilon Award winner will be announced at the conference. Prizes include a statue of
recognition by a European artist, a professional press release campaign from DP Directory for the
winning software package, and software donated by Fastlink2 and Microsystools.

The registration fee for the two day conference, including lunches, is 170 Euros, or 70 Euros without
networking dinners. Additional information about the Epsilon Award, and about the European
Software Conference, can be found on http://www.isv-industry.eu/

The conference is organized by the ESWC e.V., a not-for-profit foundation devoted to providing educational opportunities to software developers.

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