Ex Nike & Mindshare Staff Launch Sports Start-Up

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(Free-Press-Release.com) October 20, 2010 -- Set up by former head of Strategy at Nike UK, Charles Greenwood and non-exec Director Nick Walford, the former COO for Mindshare Performance (WPP). Equipio is setting out to become the first place to visit when purchasing performance sports products.
Charles Greenwood has great insight into the challenges facing performance sports brands online. Having ran successful strategic planning initiatives and developed Nike UK’s retail strategy and plans for increasing digital revenues through Nikestore.com

“The key for brands, retailer and media owners will be to understand the relationships between their users and which pieces of content had the greatest influence on the purchase decision. ” – Charles Greenwood, Equipio.
Nick Walford will play an integral part in the success of Equipio(http://www.equipio.com). The former COO for Mindshare Performance (WPP) brings a wealth of knowledge to Equipio (http://www.equipio.com) having built Mindshare’s specialist sports and entertainment consultancy to revenues of £7 million working with the likes of HSBC, Ford, Vodafone, Heineken and Gillette.

Harnessing the voices of an already passionate community of sports product enthusiasts, Equipio (http://www.equipio.com) brings together content from sports brands, endorsed athletes, user generated information and blogs to assist the purchasing process. Using the community to decided the relevance of content to assist other consumers online. Often it is difficult to make an informed purchasing decision due to the wide dispersion of information across the web.
Working with retailers via affiliate windows, Equipio (http://www.equipio.com) remains impartial in offering e-commerce purchasing options. With strong relationships throughout the sector, Equipio is working in partnership with leading brands to developing content and become the leading voice in the space.

athlete     ecommerce integration     Mindshare     nike shoes     Social media     sports marketing     sports products     WPP Group