Exciting Science Breakthrough!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 3, 2012 -- The newly discovered science has recently been put in the form of a
consumable product. It is not a drug, herb, vitamin, mineral, juice or
nutrient. There are no stimulants, side effects or toxic substances. It is
being called a redox signaling communication product and it’s the first of its
kind in the world. The high impact results have many in the medical and health
communities scrambling to learn more.

The company named “ASEA”, along with its Atomic Physicist Gary L. Samuelson

PhD, building on 16 years of science have finalized a process to create and stabilize
what are known as “reactive signaling molecules”. The process has garnered over 20
patents and uses a saline type solution as the “carrier” for these molecules. There are
a trillions of these reactive signaling molecules in every 32 oz bottle of ASEA. The
process of replicating these signaling molecules outside of the body was said to be
impossible by researchers at Harvard, UCLA, and other top research schools. That is,
until they tested the process and confirmed its validity. Research shows that ASEA’s

scientific advancement allows the body to use antioxidants at a level of efficiency 500%
higher than normal.

By and large the sports world has not yet been made aware of this amazing
scientific discovery, yet. ASEA has tested some well known endurance athletes
including marathon runners and cyclists with incredible results. After undergoing
Ventilatory Threshold (VT) testing, where athletes were pushed to the point of
exhaustion, the athletes were experiencing almost unbelievable improvements. After
taking ASEA for just 2 weeks, the athletes were seeing VT endurance gains averaging

12%, as high as 30%. That’s unheard of in the sports and fitness communities with the
exception of illegal and damaging steroid use (ASEA has test documentation showing
no illegal/banned substances per WADA). Marathon runners were actually calling the
company inquiring as to why they were experiencing such amazing results after only
being on the product a short period. Some marathon runners reported running
“negative splits” (running the second half of the marathon faster than the first half).

How does the science work?
Simply put, inside the cells of the human body are what’s known as

“Mitochondrion” the power producing centers in each cell.
The Mitochondria spins off 2 types of signaling molecules known as
(1.) Immune System Communicators (2.) Antioxidant Activators.
Without these signaling molecules, the immune system and the antioxidants could not
perform their functions.

These signaling molecules are messengers that direct the thousands of chemical
reactions taking place inside and outside of each cell every second. They are also
responsible for the communication between neighboring cells letting all of the other

cells know the health and well being of each other. The signaling molecules carry out
instructions signaling when and how the chemical reactions are to take place. As a cell
might become diseased or damaged these signaling molecules are critical in the repair
process. They, in turn, signal the cells defenses to take action. If the cell cannot fix
itself, the signaling molecules enable the destruction of the bad cell and it is replaced
by a new healthy cell.

Modern researchers can now see deep into the cells and are working to map all of
their intricate processes. They have also determined that for some reason, as we get

older, cells become lazy and do not operate at full power per DNA instruction. These
lazy cells begin duplicating rather than purposely destroying themselves as the DNA
instructs. As a result, our immune system weakens causing illness and disease to
creep in and stay. We then develop chronic pain, symptoms of old age, slow healing
and decay. In some cases, cells have uncontrolled growth through this malfunction of
signaling. The body is supposed to eliminate these runaway cells. In some it does not,
and the cells multiply further and further eventually resulting in failure of the entire
system.

Especially in the past 20, or so years, consumers have been informed about how
important antioxidants are to the human body, but there is another part of the story we
haven’t been told. It doesn’t matter how many antioxidants we put in our bodies, if
these signaling agents are not in proper number and balance, the antioxidants and
immune system can’t perform their function properly. Since it is common knowledge
that good nutritional supplementation should not be overlooked, a new awareness of
the importance of these signaling molecules requires a paradigm shift. ASEA is a

product that is not in competition with other nutritional products. ASEA actually works
synergistically with all other nutritional products enabling them to function to their
highest level of performance. This is due to the increase of molecular efficiency
regarding the antioxidants ability to be activated and used at a 500% increase. When
the signaling processes are optimum, the body has the ability to use food sources and
supplementation to the fullest degree possible to advance healthy cell function.


ASEA - The Company
The story of ASEA is quite amazing. The predecessor company had spent years

and millions on pharma. research, but was struggling to get funding to reach the finish
line. In late 2006 Verdis Norton was asked to become a member of that company’s
board of directors. Verdis, a specialist in helping troubled business, reviewed all
research and testing and in a short time recognized that the company was better
headed in other directions. ~2008 Verdis Norton (ASEA - CEO) and James Pack
(ASEA – President) purchased the rights to the product and ASEA was born. Since that
time, ASEA along with its Atomic Physicist, Gary L. Samuelson PhD, found a way to

stabilize the reactive signaling molecules. The patents and patents pending are owned
by ASEA Founder and CEO Verdis Norton.
Verdis Norton has 30+ years of corporate experience as an International Vice
President of Strategy for General Foods, Kraft Foods, Hobart Industries, Freemark
International and other well known companies. He has an impeccable track record and
a much decorated resume.

Verdis Norton calls this, “a once in 50 year breakthrough” and points out that the
health industry has never seen a product like this one. It is here now and ready for the

public’s consumption. ASEA owns all the manufacturing rights and produces the
product in-house. ASEA expects to be the fastest growing company in the health and
wellness industry to reach the billion dollar mark domestically and internationally.
Verdis Norton is no stranger to International expansion and strategies. It has been his
forte for 30 years. The company has stated they are ready to produce without
backorder, $500 million dollars in sales. ASEA has grown a whopping 700% in the past
6 months, with official company launch in fall of 2010. With an aging baby boomer

population desiring high impact health products, the company’s growth trend looks like
it will continue well into the future.

After much painstaking analysis, ASEA settled on a proven method of distribution to
get their product into the hands of the public at an affordable price. They chose the
best time proven method of all time, “Word of Mouth Marketing” people telling people.

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