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Experience the Light_Corona Light launches in Ireland

February 8, 2012

Get ready to ‘experience the light’ as Corona Light launched in Ireland! It’s currently the No. 1 light beer in the US and this is the very first time it has been exported beyond the US and Mexico




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 8, 2012 -- Corona Light is just that - a light beer in that it is low in calories, low in carbohydrates and has zero fat so it will appeal to health conscious individuals. A 355ml bottle has only 99 calories (30% fewer than most bottled beers and approximately 8% less calories than other light beers), 5 grams of carbohydrates, 0.8 grams of protein and 0 grams of fat.

Still managing to retain the unique refreshing taste of the original Corona Extra, Corona Light avoids the ‘watered down’ taste synonymous with some other light beers, and will appeal to those wishing to have a light beer, without the calories! Corona Light, like Corona Extra, also comes in a bigger 355ml bottle, unlike most other bottled beers which are 330 OR 300ml.
Barry & Fitzwilliam, distributors in Ireland of Corona Light, are throwing fabulous ‘Experience the Light’ launch parties at The Bodega in Cork on Wednesday 8th February and The Church in Dublin on Monday 6th February and with Gerry Fish and the Mudbug Club headlining at each venue.

Commenting on the launch, Michael Barry of Barry & Fitzwilliam, said, “Irish people are the best in the world for trying new things, and our research has shown that the market is ready for a new and tasty light beer to tickle the taste buds of Ireland’s energetic and discerning drinkers! Ireland is the top consumer of Corona Extra in Europe per capita and we expect Ireland’s consumers will lead the way with Corona Light as well’.
www.bandf.ie


free-press-release.com Barry Fitzwilliam     Corona Light     Corona Light launch

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Contact Information

  • Name: Kathleen Harrington

    Company: Hopkins Communications

    Email: ***@hopkinscommunications.ie


  • About the author

    Hopkins Communications is a full service integrated marketing communications agency in Cork with over 21 years in business.

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