Explainer Video – The Effective Marketing Tool

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(Free-Press-Release.com) February 7, 2012 -- New Delhi, India – February 7, 2012: Explainer Videos have been seen as the most affordable and effective marketing tool that can be just be perfect choice for both small and big organizations. These are usually small in length and can be stuffed with information which otherwise would run into long pieces of text. The demand of animated video production services has grown many folds in the last few years because of the same reason. An Explainer Video can certainly be a big factor to convert an enquiry into a sale.

Studies reveal that there has been a marked increase in the companies opting for animated video production services. According to a survey, 33 percent of online retailers added at least one explainer video on their website in the year 2010. The figure grew to around 41 percent in the year 2011 and the trend is sent to continue in the times to come. Stats show that presence of an explainer video also increases the time duration of average stay of visitors on the site by 50 percent. The presence of an explainer video on the website also increases the chances of a visitor making a sale by as much as 85 percent.
A well designed explainer video is also 53 percent more likely to appear on the first page of a search as compared to a text based site.

Other than uploading on the company’s blog and website, video sites including YouTube and Metacafe and popular social media sites including Facebook, marketers have also started embedding explainer videos in emails. The trend became popular in no time because of the amazing results it produced. Studies reveal that 96 percent of people who viewed the video visited the related website for getting more details. The number of internet marketers using explainer video in emails has increased by around 500 percent in the last one year.
One of the biggest problems as faced by the internet marketers and thus the companies is the low retention rate of subscription by the masses. This means people do subscribe for email alerts but soon get bored and unsubscribe the alerts. The insertion of an explainer video can result in a 75 percent decline in the number of people opting out of the subscription.

An explainer video can certainly do wonders for any organization. With the rise of professional animated video production services, the effectiveness of videos is set to increase in future. For more information visit our website http://www.broadcast2world.com/

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