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Facebook Changes Make Businesses Rethink Social Media Marketing

October 13, 2011 Public Relations news in Orlando,Florida, United States of America

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Facebook has once again changed its user interface to incorporate a new way to navigate. Those with a static page are no longer visible as those with active fans. Brands and users alike will need to b

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Orlando, Florida, United States of America (Free-Press-Release.com) October 13, 2011 -- Facebook has once again changed its user interface to incorporate a new way to navigate. Those with a static page are no longer visible as those with active fans. Brands and users alike will need to be an active voice within the site in order to keep relevant as well as to continue to show up on customer’s walls or pages. Liking pages will no longer be as beneficial as having a product discussed and shared amongst the users online.

Keeping customers engaged and discussing a company’s product will keep the page live. It will no longer be able to sit there and receive increasing amounts of followers without first interacting with the users who are interested in products that businesses offer. Dedicated social media marketers will be beneficial to stay ahead of the competition with these changes. Getting relevant content onto news feeds will prove to be a more challenging task than before. Facebook is exactly where companies need to be to target specific niche’s and new customers.

Internet marketing expert Joel Goldstein of the Peer Marketing Group states “With the constant changes to social media as a whole, I believe it’s becoming more and more important for businesses that deal with the public directly to have a dedicated team or individual managing their social media channels. Social media is going to become the next search engine, and we will be seeing more business to business conversations as well as business referrals coming through via social media.”

Joel Goldstein is an acclaimed speaker and author of the best selling book “A Professional’s Guide to Social Media”. Mr. Goldstein’s company ( http://PeerMarketingGroup.com ) handles Search Engine Optimization and Social Media Marketing. You can hire Joel to put together a comprehensive online marketing plan or just to build your fan base on Facebook. To see how Joel Goldstein can help your business succeed contact Sanju@JoelGoldstein.com to request an appointment.

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Contact Information

Name: Joel Goldstein

Company: Peer Marketing Group
Email: ***@gmail.com

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