Facebook or Twitter for the Enterprise?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 11, 2011 --

Silver Spring, MD - May 11, 2011 - Social media is changing enterprise IT, and AIIM research shows that 47% of employees 18-30 years old now expect to use the same type of networking tools with their business colleagues as they do with their friends and family. The number changes to 37% for employees 31-45 years old, but many business and IT executives worry about the potential loss of productivity in addition to security and privacy issues by having staff access Facebook and Twitter during working hours. Many companies therefore prefer to go for hosted or in-house social messaging systems like Yammer and Lotus Connection to ensure they can secure and manage the environment. The new report from AIIM and N:Sight helps companies identify and procure the right solution based on their requirements.

“Business and IT executives are now starting to realize that social networks within an enterprise enable a company to react and adapt more quickly,” states Atle Skjekkeland, Vice President of AIIM. “Social Messaging is the exchange of information in real time by staff and executives. It makes status updates by staff available to the whole network (except if it has been limited to partial networks), which helps colleagues learn what other colleagues are working on, of important events, or relevant information.”

“Social messaging enables a company to react and adapt more quickly,” states Thomas Koch, CEO of N:Sight. “It increases transparency of the processes and business activities in which the employees are involved in. Topics and problems are now brought to light, which before were only addressed in discussions and meetings within project teams and departments. Such systems therefore promote the exchange of information, the transfer of knowledge, the solving of problems, and the collaboration in the company.”

The Social Messaging Vendor Study supports companies in selecting the right solution based on their requirements. The report, produced in partnership with N:Sight in Germany, provides a detailed analysis and comparisons of social messaging systems for the enterprise.

For more information about the new report, visit http://www.aiim.org/reports

About AIIM

AIIM is the community that provides education, research, and best practices to help organizations find, control, and optimize their information. AIIM was founded in 1943 as the National Microfilm Association and later became the Association for Information and Image Management. Today, AIIM is international in scope, independent, and implementation-focused. As the industry's intermediary, AIIM represents the entire industry - including users, suppliers, and the channel.

For more information on AIIM: http://www.aiim.org.

About N:Sight
N:Sight collects information and analyze markets and projects of companies from various industries. The resulting studies, market analysis, and business information all help users to optimize the information flow and cooperation within and outside the company. We work with renowned experts from around the world to create quality content for decision makers.

The studies and analysis we offer also present a possibility for professional development. We offer seminars and workshops specially targeted at further education based on a mixture of theoretical knowledge, insights into practical examples, and discussions on the relevant topics.

For more information on N:Sight: http://www.n-sight.de.

Contact
Atle Skjekkeland
Vice President
AIIM

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