Facebook - The most trusted marketing source for the current Generation

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 12, 2011 -- Like many of you, I spend most of my life on Facebook. There are some nights when I go to bed giddy about the day to come, when I will, after performing my morning rituals, open up Facebook and get butterflies. A new day has come and another information buffet presents itself to me.

And I don’t hurry. Oh no! I take my time about it. I savour every post, comment and message.

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Facebook - The most trusted marketing source for the current Generation

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First things first, I open it up and see what my friends are telling me to think about stuff. Because my friends and I share many of the same interests, Facebook has become the most reliable source for new websites, articles, blogs and all around check-out worthy stuff. If I know and trust the opinion of the friend posting a link for instance, I can take comfort in the fact that it’ll be cool in some way. If I know that the person posting a link has a certain political, moral or artistic proclivity, there is no guess work involved. Just pure, peer-reviewed internet treasures.

In a way I guess you could say that my Facebook friends triage the internet for me. They make it bite size.

When reading things others have posted, or, say, following a Youtube link, I consider the sender and how clever they are, I muse over their motivation for sending the post they have. I think about my degree of affection for the person sharing something. This is how I check the validity of the post. I trust certain senders over others and in a way my feeling about the sender will mirror the feeling I’ll have about their posts.

I’ve come to view Facebook as a kind of local community newspaper. The journalists for this imagined newspaper are of course my friends. They are mostly people I know or people whose friends I know.

But there is a hidden dimension that I also need to tell you about.

People always say Facebook is a great way to stay in touch with friends and to stay apprised of collective interpersonal gossip blah, blah, blah; that it’s a great way to be introduced to music, clothes, TV shows, books, memes etc. All this is true of course but its been said a million times. I don’t even own a TV anymore! Really. But in addition to these trustworthy friends, I have made a point of ‘friending’ acquaintances and a bunch of enemies (I suppose the term “frenemies” sums it up well). These are people I kind of know (and at times kind of dislike). I keep them around on Facebook so that I can firstly get to know them better by lurking around on their interests and also so that I can quietly hate on their interests and confirm my suspicions about how superior I am.

This is sort of the dark side of New Social Media marketing. It’s like anti-marketing in a way. When someone writes something like “ Dude, just got Air Supply’s Greatest Hits, its killer” I have all the info I need; I can let the hatred boil up for both the person posting and the product.

So what’s the point of all of this, I will mercifully arrive at it now. The thing is that Facebook has totally supplanted most forms of marketing for me. If I haven’t come into contact with something, it’s because no one is posting about it. If the internet were a massive lottery, Facebook would be the score card. I am not checking anything out unless it gets a checkmark from someone I like and/or hate. The second point is that without a friend endorsement a media saturated generation of passive consumers won’t pay as much attention.

On a final note, I remember the days when Mark Zuckeberg had not yet opened Facebook to advertisers. Now it’s a bit cluttered with ads on the side bars. In my lifetime, I may have clicked on three of these ads. Point being, friends give the internet creditability, and in an odd way, so do enemies.

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