Facebook will use virtual currency Credits in mobile applications

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 27, 2011 -- According to discount electronics store ePathChina reports, informed sources said on Tuesday, Facebook is negotiating with application developer and consider allowing application developers to sell virtual items in the mobile browser, where Facebook will get more revenue through smart phones and tablet PCs.

This change will allow application developers to use Facebook's virtual currency "Credits" in the process of developing mobile applications. This means that Facebook will get about 30% of revenue by selling virtual goods. Currently, Apple and Google both adopted the widespread commission model, because the two companies have developed their own mobile phone operating system.

Analysts from bulk wholesale(http://www.epathchina.com/ ) electronics ePathChina pointed out, Facebook negotiating with application developers reflected that the company is to repair its mobile strategy and allow the company to gain advantage in the transfer of smart phones application. Facebook application is now one of the most popular mobile application in the iPhone and Google Android mobile phone operating system, but Facebook did not receive any proceeds through these applications. As of now, Facebook had yet not uttered a word on the plan of mobile Credits.

Facebook began testing Credits in 2009, in order to diversify revenues. The system permits the user to buy virtual goods using a single unified virtual currency in different games, Facebook is to receive a fixed percentage commission of each transaction. This year, Facebook has forced all the applications on the site using Credits.

Market research firm ThinkEquity expects in 2014 global virtual gifts market size will double more than 2010, rising from $ 9.28 billion to 20.3 billion U.S. dollars.

Facebook is to create their own software community, to compete with Apple. Apple's App Store now has over 425,000 models application, which bring nearly $ 1.4 billion revenue for Apple in the previous quarter.

According to informed sources from wholesale China (http://www.epathchina.com/ ) electronics ePathChina, to assist application developers to get more attention and make money, Facebook may open a new dynamic information (News Feed) function in the home to display the user's activities in the application. It is reported that the new dynamic information may appear in the right side of Facebook pages, including users real-time updates in the games and other applications.

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