Father’s Day Gifts That Give Back

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 2, 2010 --

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Father’s Day Gifts That Give Back

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http://www.oldguysrule.com

SAN CLEMENTE, Calif. (June 2, 2010) – John Wayne once said, “A man’s got to have a code, a creed to live by,” and that’s exactly what Old Guys Rule (www.oldguysrule.com) opted to do when it created the John Wayne Collection as a way to raise funds for John Wayne Cancer Foundation. For those searching for a meaningful gift for Father’s Day, the company will donate a percentage of each purchase of a t-shirt or hat from the collection which features the images and famous sayings of the legendary actor. To date, approximately $100,000 has been raised for the John Wayne Cancer Foundation, whose mission is to bring courage, strength and grit to the fight against cancer.

What started in 2003 as a way for surfing legend and retail veteran Don Craig to honor his father, Old Guys Rule has swelled into an iconic brand extending across three continents with products in approximately 1,400 retail locations in the U.S., the United Kingdom, Canada, and Australia. Soon after the company’s launch, Craig realized that the “Old Guys Rule” motto extended beyond the surfing community to men from all walks of life, who see age as a “badge of honor,” not an impediment. The once local t-shirt company now is a lifestyle brand with apparel and accessories that speak to the tens of millions of “Baby Boomer” men with passions ranging from surfing, golf and grilling to hot rods, motorcycles and giving back.

The top-selling t-shirt in the John Wayne Old Guys Rule Collection features one of the actor’s most famous images and the demonstrative saying, “Got to Do What a Man’s Got to Do.” Four additional t-shirt designs are available including the new “Talk Low, Talk Slow, and Don’t Talk Too Much” t-shirt. The shirts are available in several colors and priced between $18.00 and $23.00.

Additional Father’s Day gift ideas from Old Guys Rule, which range between $5.00 to $60.00 to work within most family’s budgets, include new offerings in the “Classic” Collection, the “Vintage” Collection which features washes, fabrics and graphics with a “broken-in” look and feel, and new headwear including a “Beer Buddy” cap with a hideaway, retractable bottle opener. Accessories included logoed playing cards, mugs, can “Koozies,” signs, stickers, license plate frames and key chains Consumers can visit www.oldguysrule.com to find a retailer in their area.
For media inquiries or sample requests, please contact Erin Peacock, Peacock Public Relations, at (949) 464-1096 or peacockpr@cox.net.

About Old Guys Rule

Although the Old Guys Rule brand has its roots in the surf industry, the company continues to evolve and broaden its appeal. What started as a beach-lifestyle brand, now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Founded in 2003 and based in San Clemente, Calif., the current design spectrum of Old Guys Rule includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at www.oldguysrule.com or in more than 1,400 retail locations in the U.S., England, the United Kingdom, Canada, and Australia. For more information, visit www.oldguysrule.com.

More information can be found online at http://www.oldguysrule.com

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