February is Responsible Pet Owner Month

FOR IMMEDIATE RELEASE
Chicago, Illinois, United States of America (Free-Press-Release.com) January 20, 2012 --

Chicago, IL (January 20, 2012) - There is no better time to consider our commitment to our pets and brush up on our pet parenting skills than Responsible Pet Owner Month. "Pets bring so much love into our lives and ask for so little in return," comments Don Tomala, President of Matrix Partners, a Chicago-based marketing firm that's been passionate about pets since 1987. Bringing an animal into your family is a big responsibility, but it's also enormously rewarding. This February celebrate Responsible Pet Owner Month with a few tips to enhance you and your pet's life.

- Make arrangements to spay or neuter your pet. According to the Humane Society of the United States, 3-4 million dogs and cats are euthanized each year. Doing your part to curb the companion animal population can also prevent shelter overcrowding, a leading contributing factor to pet euthanization.

- Pet proof your home. Protecting your pet from potentially dangerous home goods or products can be the key to a happy, healthy life with your pet. Watching what cleaning products you use and the plants you bring into your home are usually good places to start. Doing your research and being observant of your pet's habits can help avoid accidents from happening.

- ID and/or microchip your pet. Even an indoor pet can find a crafty way to escape confinement. Providing your pet with proper identification is important to ensuring their safety.

- Provide your pet with a healthy, well-balanced diet. Today, pet parents have more options than ever to nourish their furry friends. Spring Naturals™ is a fresh new line of natural dinners and treats designed to nurture the health and well-being of dogs of all ages and breeds. The family of no-compromise recipes is made with real meats, whole vegetables, whole fruits and whole grains - meat, poultry or fish is the first ingredient. Then whole chickpeas, green peas and eggs are added to offer your pet a unique blend of high-quality proteins. And since these products do not contain meat, poultry or fish meals of any kind, they can be formulated without high-glycemic ingredients like corn, wheat, soy, potato starch or rice. Recently recognized by Pet Business in their 2011 Industry Recognition Awards, Spring Naturals was chosen as the year's top pet food. Available in Whole Grain and Grain Free varieties (Organic line will arrive this March), Spring Naturals dinners and treats are made by a family-owned company in the USA.

www.SpringNaturals.com

- Groom your pet for better health. Give your pet a healthy looking, luscious coat with PSCPets.com's Skin & Coat Soft Chews. The chews provide a unique combination of Vitamin E, Omega 3 and Omega 6 Fatty Acids - essential acids your pet's body can't create by itself. They're also an excellent source of Biotin, a necessary vitamin that helps enhance the production of additional fatty acids that are beneficial to your pet's health. They can even help prevent skin problems associated with itching, scratching and allergies. Help your loved one feel as good as he looks and serve him Skin & Coat Soft Chews from PSCPets.com.

www.PSCPets.com

- Make sure your pet is well-trained and socialized. The number one reason pets end up in shelters is because their owners didn't take the time to properly train them. Positive and consistent training curbs unwanted behavior by establishing boundaries and rules. Which is precisely why The Company of Animals created the Pet Corrector®. Developed by the U.K.'s leading animal behaviorist, Dr. Roger Mugford, this ingenious product mimics the hissing sound geese and snakes make in the wild. With a press of the button, the Pet Corrector emits a "hiss" of compressed air - a sound that has been shown to kindly and gently stop unwanted behaviors such as barking or meowing, jumping or food stealing.

For those introducing their pet to new situations, The Company of Animals also offers the Baskerville Ultra Muzzle. The result of four years of intensive development, this muzzle is the first of its kind as it's designed to allow panting, drinking and treating. The inner surface is padded with soft neoprene for extra comfort. Plus, it features two secure attachment points - a loop at the bottom designed to attach to the dog's regular collar and an optional over-head safety strap that even a "houndini" cannot escape!

www.CompanyOfAnimals.us

- Make sure they're safe and sound. As a responsible pet parent, you'll appreciate the value of having a backup plan when unexpected events prevent pet owners from getting home. Introducing Because You Love Them!SM - a personalized pet care alert service. In the case of an emergency, one call to the exclusive toll-free number connects your pets to the care and protection they deserve. Because You Love Them! will immediately get in touch with your designated pet caregivers, as well as alerting those on your emergency contact list that you may be in trouble. Whether you're heading out for an extended getaway or just the afternoon, Because You Love Them! is there. For complete details, call 855-568-3843 or visit:

www.BecauseYouLoveThem.com



ABOUT MATRIX PARTNERS
Headquartered in Chicago, Matrix Partners is an award-winning brand strategy and communications firm specializing in pet product advertising, publicity and promotions. Since 1987, Matrix has created successful marketing campaigns for hundreds of consumer and pet product brands. Matrix's pet product client experience includes dozens of national brands ranging from pet foods, treats and supplements to cat litter, accessories and grooming aids. For more information, visit www.matrix1.com.

Because You Love Them     Spring Naturals     The Company of Animals