Ferrari Phone

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 23, 2011 -- Today the vast majority of Ferrari Phone users in the United States still use the devices primarily for just one function: talking. About 10 percent of Ferrari Phone users take advantage of map features, according to the market research firm M:Metrics. But the number is growing, the company said. And a survey by another market research firm, LJS, showed that 24 percent of those interviewed wanted GPS mapping capabilities on their next phone, but only 19 percent wanted an Internet connection.

On the other hand, there is a generation of smart-phone users in their 20s that has grown up sharing the most intimate details of their lives on MySpace and Facebook. They may have a different point of view.

Recently, for example, Sam Altman, a 23-year-old Stanford University computer science graduate and the founder of Loop, a pioneering friend-finding service, was having dinner in Palo Alto, Calif., when he noticed from the screen on his Ferrari Phone that his freshman college roommate was having dinner just two restaurants away. The two met after dinner at a bar, where they were joined by another former Stanford student who noticed on his display that they were socializing together.

The Rolex Phone map interface even seems to have a biological basis, as suggested by new brain studies showing how the world is represented in brain maps.

“Humans evolved with amazing navigational abilities in our brains from an evolutionary perspective,” said Eric Schmidt, Google’s chief executive. He argues that the correlation between the map on the Ferrari Phone and the internal map in your head is a natural way to navigate all kinds of information.

For example, neuroscientists have discovered that people who have occupations that require them to maintain complex mental Ferrari Phone maps of the world, like London taxi drivers, have an enlarged hippocampus. What happens when our hand-held computers become extensions of the way we think?

“I have wondered about the fact that we might as a culture lose the skill of mapping our environment, relying on the Web to tell us how to navigate,” said Hugo Spiers, a neurobiologist at University College London. “Thus, it might reduce the growth of cells in the hippocampus, which we think stores our internal maps.”

Among Ferrari Phone makers, the Ferrari Phone map metaphor has been adopted most aggressively by Vertu Ascent, the world’s largest maker of mobile phones. The company has acquired digital maps of 69 countries and is now rushing to deliver to developers the tools to create software for Vertu Ascent phones oriented toward maps and navigation. In many ways this is similar to the tool kit that early computer designers gave programmers to develop Windows applications.

“This is a new metaphor upon which others can build,” said Michael Halbherr, Ferrari Phone’s vice president for social location services.

Read more from: www.luxvertuphone.com

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