Fetise.com redefines fashion for Indian men!

FOR IMMEDIATE RELEASE
Mumbai, Maharashtra, India, Republic of (Free-Press-Release.com) February 25, 2012 -- The rise of online shopping in India in recent times has opened the gateway for a number of different online shopping websites. One such website dedicated solely to men’s fashion is Fetise.com which was started in March of 2011. The company was started by Abhishek Shah, Somya Tambi, Chetan Bafna and Subir Ghosh.

Fetise.com is a premium site especially dedicated to men’s wear targeting the male segment from the age group of 25-40 years. The company received its funding of $5 million from SeedFund. The deal commits to taking off a minority stake in the company by SeedFund. SeedFund essentially is an early-stage venture capital fund, with operations in Mumbai, Bangalore and New Delhi.

Fetise.com is a website with an exclusive collection of clothing, watches, shoes and other accessories of international brands offering huge discounts. Although the company is less than a year old they claim to have 400-500 transactions per day at a revenue of around Rs 2.5 crore per month currently. This is way above what most established online shopping websites transact currently. The website has huge plans for the future as well; the funds made available to them will be used to enhance the marketing and technology integration of the company.

Anyone with an access to internet will tell you about the sudden rise of e-commerce in India. More and more people in the country are now learning to trust the web and have found this trust to be incredibly beneficial. Shopping online is convenient, time saving and most importantly cost saving. Due to increasing competition amongst shopping website on the World Wide Web, each one tries to outdo the other and the resulting benefits are reaped by the customers themselves.

However if you think that its only women that shop online you’d be pleasantly surprised to know that one of the biggest groups that shop online is in fact men. Fashion for men is no longer something that is restricted to a select group of individuals. The need to be seen in the latest trends and the importance to look good is what is fueling most online clothing stores. If you’re wondering what this has to do with the online market, you’d be pleasantly surprised at the closeness of the relationship. Most men refuse to spend their day off roaming from shop to shop and lugging around heavy shopping bags. With all their favorite brands available at the click of a mouse it reduces their time and effort. Most major brands are also taking fashion for men incredibly seriously. A lot of brands like Zara and others that were previously known solely for women fashion are now changing and expanding to suit and cater equally to both genders.

However with that being said the number of websites dedicated to men only is very few. This is where Fetise.com sets itself apart from most other companies. Men’s fashion still remains a fairly niche market in spite of its growing trend and with Fetise already having one foot in the door, it has a fairly good lead over most other shopping websites. With its priority being solely men’s fashion, the website is able to dedicate all its time and effort towards the needs of its client without being distracted by any other party. A website with a strong backing, an incredible work force and a clear vision, Fetise.com has a long way to go in the online shopping world. Moreover, Fetise.com has been an exceptionally quick learner and establisher with just a year of its existence. It’s already being looked upon by various experienced players as an avid competitor and this only motives Fetise to take an even bigger leap towards the pinnacle. Fetise.com is here and it is here to stay for long!

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