Finishing First – Plated Pendants

FOR IMMEDIATE RELEASE
Great Falls, Montana, United States of America (Free-Press-Release.com) February 22, 2012 -- New trends affect virtually every industry of the retail market and the jewelry industry regularly experiences innovative and modern concepts or designs that update classic accessories. Fresh ideas can often lead to an increase in traffic and subsequently, an increase in sales. Donna VanHeel, sales and office manager of Jewelry Keepsakes, tracked the most popular items with customers over a six month time period and the findings led the company to increase their product line with the same design but offered in an assortment of finishes.

The addition of new products is a risk with any retailer but with great risk come the option of great reward. “We have some customer favorites without question,” says VanHeel. “There are about 20 items that are consistently purchased throughout each month and keeping those items in stock is a necessity.” However, modifying a customer favorite can go wrong if careful attention to detail is not adhered to. “We didn’t want to change the design as that’s what our customers seem to really love so instead we changed the finish. Several of our keepsakes are now offered in rhodium, gold, rose gold or black rhodium. All the finishes are plated over sterling silver and give our customers four distinctly different yet similar keepsakes.” VanHeel also notes that the addition of snake chains plated in a matching finish now accompany every keepsake to give an overall better value to the customer.

Customer satisfaction and attention to detail continue to drive Jewelry Keepsake’s success as they increase their product base with new and innovative ideas that keep to the basics yet give more options to their customers. Jewelry Keepsakes remains committed to providing top quality keepsakes and the best customer service to those that are looking for cremation jewelry in remembrance of loved ones.

Jewelry Keepsakes is an online retailer providing cremation jewelry and memorial keepsakes to individuals looking to honor deceased family, friends or pets. The site features an online resource center that includes tips and articles about grief related information and on cremation products.

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If you’d like more information on this topic or to schedule an interview with Donna VanHeel, please call Donna at 877/723-7229 or email Donna at sales@jewelrykeepsakes.com.

Contact Information:
Contact: Casey Doran
Address: Jewelry Keepsakes Inc.
1601 2nd Ave North, Suite 624
Great Falls, MT 59401
Phone : 877- 723-7229
Email : sales@jewelrykeepsakes.com
Website: http://www.jewelrykeepsakes.com/

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