First American Brands announces release of “The Smurfs Fragrances”

FOR IMMEDIATE RELEASE
New YORK ,New Jersey, Connecticut, New York, United States of America (Free-Press-Release.com) July 29, 2011 -- .:: FOR IMMEDIATE RELEASE ::.

New York, NY - July 30, 2011 - First American Brands, Inc. announces the release date of
The Smurfs Fragrances. The scents are available for purchase in over 200 Perfumania
stores across the United States.
The Smurfs make their first 3D trip to the big screen in Columbia Pictures’/Sony Pictures
Animation’s hybrid live-action and animated family comedy, The Smurfs. When the evil
wizard Gargamel chases the Smurfs out of their village, they’re forced through a portal,

out of their world and into ours, landing in the middle of New York’s Central Park. Just
three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to
their village before Gargamel tracks them down.
The six fragrances come in the following Smurf characters: Papa, Smurfette, Grouchy,
Gutsy, Clumsy, and Brainy.
Great as a gift for children, the products line consists in five unisex fragrances, and one
exclusively for girls. The scents are fresh and inviting for children, and capture a playful
aurora of youth, a great connection to the energetic world of The Smurfs.

The fragrance bottles are in the shape of an elixir or potion bottle. The packaging for the
fragrances that we have designed comes in the shape of milk boxes, says Antonio
Lemma, CEO of FAB. The range includes also six different tin can sets, which are in the
shape of a classical mushroom Smurfs’ house.
In regards to the product launch, Renato Delle Side, Marketing Manager at FAB says: we
have planned 8 launch events, in 4 different cities across the country, in order to let both,
children and parents discover the magic new world of The Smurfs fragrances. The event

attendees will have the opportunity to take photos with 2 Smurfs characters, which will
join the events. In addition, complimentary Smurfs gadgets will be given away. Through
the web site smurffragrance.com and the official Facebook page, the users will have
access to the upcoming events information, to the photos and videos gallery, as well as
to other contents about The Smurfs fragrances.
The Smurfs Fragrances | Product Range:
- The Smurfs PAPA edt 50ml spray in Milk Box
- The Smurfs SMURFETTE edt 50ml spray in Milk Box
- The Smurfs GROUCHY edt 50ml spray in Milk Box
- The Smurfs GUTSY edt 50ml spray in Milk Box

- The Smurfs CLUMSY edt 50ml spray in Milk Box
- The Smurfs BRAINY edt 50ml spray in Milk Box
For further information, please contact:
Renato Delle Side
Marketing and Brand Manager | First American Brands, Inc.
8 W 38th Street, Suite 1102 – New York, NY 10018
Tel: (212) 764-5828 | Fax: (212) 764-9369
renatod@firstamericanbrands.com | firstamericanbrands.com
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