First Homes: The perfect city address for first-time homebuyers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 13, 2012 -- In a country where condominiums are oftentimes more expensive than a house and lot, it is certainly good to know that there are quality condo units within the city’s prime locations that first-time homebuyers can truly afford.

This type of affordable condominiums that make in-city living within reach is exemplified by the real estate property projects of FirstHomes, Inc. namely, Aurora Heights Residences in Aurora Avenue, Quezon City and First Homes Makati in Makati City.

And what makes this pleasantly surprising is that these developments came from the same prestigious Eton brand of residential condominiums. FirstHomes, Inc. (FHI) is a wholly owned subsidiary of Eton Properties Philippines, Inc. (EPPI), the property arm of the Lucio Tan Group of Companies and one of the leading full range property developers in the country today.

Said EPPI President Danilo Ignacio, “It used to be that condominium projects come in bigger sizes and are sold at higher prices. This has changed in recent years with the popularity of mid-market condos. And now, First Homes is once more revolutionizing home ownership as it makes it possible for the middle income market to have a condo residence within the city’s prime addresses.

With its best value homes that are carefully designed, and have advantageous location and amenities, FHI endeavours to establish a strong presence in the broad affordable market segment, which accounts for a huge number of households in the country.

Aurora Heights Residences, the first project of FirstHomes, Inc. is a transit-oriented, 20-storey condominium that is fully furnished and move-in ready. Innovative space planning and custom-built furniture deliver beautiful and functional fully fitted 2 and 3-bedroom units. With an affordable monthly amortization of PhP 10,000 a month, one can have a 2-bedroom unit and enjoy a lifestyle centered on modern city conveniences.

The project also has complete amenities including a large clubhouse with receiving areas for guests, an adult and kiddie pool, landscaped gardens as well as commercial establishments at the ground floor.

Aurora Heights Residences is a few minutes away from the university belt comprising UP Diliman, Miriam College, and Ateneo De Manila University. Just 5 minutes away from the LRT Santolan station, major shopping complexes such as SM City Marikina, Robinsons Mall, and AranetaCenter are very accessible via the LRT/ MRT.

“We are here to offer the market the best mix in terms of price, location and project features,” said Ignacio.

The second FHI project is even more remarkable – First Homes Makati, a 34-storey residential condominium situated at the corner of Chino Roces Avenue (formerly Pasong Tamo) and Malugay Streets. First Homes Makati is just steps from Sen. Gil Puyat Avenue and minutes from Ayala Avenue. Aside from being in the heart of the country’s foremost financial district, the project is also near major malls as well as schools such as the Centro Escolar University, Mapua Institute of Technology and the Far Eastern University.

Perfect for young employees, working students and newly wed couples, First Homes Makati features fully furnished and move-in ready 2-bedroom and 3-bedroom residential units. Amortization starts at an affordable P10,000 a month for the 2-bedroom unit and P17,000 a month for the 3-bedroom unit.

Ignacio said, “With FirstHomes projects, we intend to convince the market of the merits of buying a condo over renting. We also want to capitalize on the trend of homebuyers choosing condo ownership over buying a house and lot because of its accessibility to the workplace and other most frequented places like malls.”